CSG Systems Continues to Add Capability and Strategic Value to Multi-Channel Communications Platform

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Thu Oct 22, 2009 10:30am EDT

CSG Adds Secure eStatements and PURL Technology Enhancements to Precision eCare
to Improve Communications Effectiveness
ENGLEWOOD, Colo.--(Business Wire)--
CSG Systems International, Inc. (NASDAQ:CSGS), a leading provider of customer
interaction management and billing solutions, today announced new enhancements
to its Precision eCare suite of solutions that enable clients to offer more ways
to interact with customers in a highly personalized and interactive fashion. 

These enhancements to CSG`s Precision eCare suite of solutions (formerly known
as CSG Care Express), are the latest steps CSG has taken to help clients deliver
the right message, at the right time, using the preferred channel, to improve
revenue and the overall service experience. Now more than ever before, CSG
offers its clients strategies and solutions for delivering targeted messages to
customers using a combination of complementary communications channels,
including electronic and printed statements, e-communications, direct marketing
and interactive messaging methods such as SMS/text, voice and email. 

Precision eCare gives approximately eight million cable and direct broadcast
satellite (DBS) customers the ability to view and pay bills online, upgrade
services and interact with new service offers and promotions. The solution is
also available to utility industry customers. Precision eCare includes four
integrated, but independent modules: Precision eMail to create personalized,
branded marketing emails; Precision eMarketing for targeted advertising;
Precision eCommerce to enable online product and service ordering; and Precision
eBPP to view and pay bills online. 

New to Precision eCare is CSG Secure eStatements. This solution offers customers
the ease of receiving monthly statements attached to a secure email. The
attached statement is not a static document; rather, it offers new technology
that enables the customer to view and pay their bill directly via interactive
features embedded in a dynamic .pdf file. 

Understanding that clients continue to leverage both print and electronic means
for distributing statements, CSG has also extended the unique and impactful
characteristics of a printed statement - from color branding, targeted messaging
and advertising - to an interactive electronic format within its Precision eBPP
solution. 

"Our research shows that a vast majority of people open and read transactional
communications, and when those communications are targeted or personalized to
the individual, they become even more impactful," said Karl Whitelock, senior
consulting analyst, Stratecast, a division of Frost & Sullivan. "From email to
printed statements and SMS text messages, the value of having multiple
communications channels comes from the ability of these elements to complement
each other with interlocking messages, images and personalized offers." 

To enable its clients to further realize the value of connecting printed
transactional statements with electronic channels, CSG now leverages integrated
PURL (Personalized URL) technology as part of Precision eCare. PURL technology
allows CSG`s clients to personalize printed or electronic marketing and
advertising inserts that direct consumers to a personalized URL or Web site
address which contains tailored individual offers. This is one way that CSG
unites its electronic eCare and print platforms that enable its clients to track
customer interests and help manage the return on investment of a printed or
electronic advertisement by monitoring page hits and click through rates. 

In total, CSG`s clients can improve revenue and customer service by leveraging
powerful, integrated statement and marketing formats - in both printed and
electronic forms - to flexibly reach customers with personalized, transactional
messages delivered based on their preference. 

"By offering a wide variety of communications channels and the ability to
personalize messages consistently across electronic, print, and other forms of
interactive messaging, CSG empowers its clients to reach their customers in the
most effective way and to have a comprehensive view of their customer
interactions, across multiple touch points," said Dwayne Ruffin, senior vice
president of product management at CSG Systems. 

About CSG Systems

Headquartered in Englewood, Colorado, CSG Systems International, Inc. (NASDAQ:
CSGS) is a customer interaction management company that provides software- and
services-based solutions that help clients engage and transact with their
customers. With a 25-year heritage in providing customer management and billing
solutions to North American cable and direct broadcast satellite companies, CSG
has broadened its customer interaction management capabilities to proudly serve
this client base as well as new, highly competitive industries including
financial services, healthcare, utilities and more. Today, CSG's solutions reach
more than half of all US households each month and manage over $36 billion in
transactions annually on its clients' behalf. For more information, visit our
website at www.csgsystems.com.

CSG Systems
Media Relations:
Elise Brassell, 303-804-4962
elise_brassell@csgsystems.com
Investor Relations:
Liz Bauer, 303-804-4065
liz_bauer@csgsystems.com

Copyright Business Wire 2009

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