The North Face Calls On Consumers and Businesses to Act Now to Positively Affect Climate Change Policy

Thu Oct 22, 2009 12:04pm EDT

* Reuters is not responsible for the content in this press release.

The North Face is working with BICEP for the passage of meaningful climate
change legislation, and supports`s International Day of Climate Action
on October 24, 2009
SAN LEANDRO, Calif.--(Business Wire)--
The North Face, the world`s premier supplier of authentic, innovative and
technically advanced outdoor apparel, equipment and footwear, today announces
its commitment to help halt climate change by actively supporting Business for
Innovative Climate & Energy Policy (BICEP) and, and challenges consumers
and businesses to do the same. 

"The future success of our business is fundamentally linked to having a healthy
planet, and we believe that a strong climate change policy is necessary to
affect real and meaningful change," says Steve Rendle, president of The North
Face and parent company VF Corporation`s Outdoor Americas coalition. "We must
all get involved." 

"Our athletes, consumers and employees are seeing firsthand the negative impacts
of climate change in their expeditions and everyday lives with melting glaciers,
droughts, decimated forests, and alterations in wildlife habitat," says Letitia
Webster, director of corporate sustainability & communications for The North
Face. "We want to positively influence climate change policies and legislation
by leveraging our brand recognition in the marketplace to make a real and
lasting impact on our environment." 

The North Face is proud partner of BICEP, which works directly with key allies
in the business community and with relevant members of Congress to support
comprehensive energy and climate legislation. The North Face supports BICEP`s
efforts, which included a visit earlier this month to Washington, D.C. along
with other U.S. corporations to urge the Senate to take swift action on an
energy and climate bill. 

The North Face also strongly believes in and supports the mission of, an
organization that is striving to reduce the world`s amount of carbon in the
atmosphere to 350 parts per million. 

To create awareness of its mission, is promoting an International Day of
Climate Action on October 24, 2009. The day calls for people around the world to
organize an action incorporating the number 350 at an iconic place in their
community, and then upload a photo of their event to the website. 

"We are helping to create awareness and action around the globe for
through our website, store signage, and active employee participation," explains
Webster. "Our employees around the world will participate in the International
Day of Climate Action through the collaborative production of a video that
highlights this urgent and critical issue." 

"Our hope is to inspire our constituency to take action now on climate change by
contacting their local legislator or participating in the International Day of
Climate Action," concludes Rendle. "Ultimately, the passage of ACES will
increase the likelihood of reaching an agreement for international action on
climate change at the United Nations Climate Change Conference in Copenhagen
this December." 

To join The North Face to positively affect climate change policy, download this
helpful "Call4Climate Toolkit" that outlines specific steps on how to contact
your senators by phone, in person or at a local meeting to urge them to pass
meaningful climate change. Then go to to sign the petition
that calls on world leaders to pass effective climate policies and to
participate in the International Day of Climate Action on October 24, 2009, or
to use their "Tell a Friend" feature. 

"We also encourage everyone to make personal changes that can contribute to
helping the climate such as carpooling, turning off lights when not in use,
drive energy-efficient vehicles, and walking to work to name just a few,"
concludes Webster. "We all can make a difference." 

About The North Face

The North Face, a division of VF Outdoor, Inc., was founded in 1968.
Headquartered in San Leandro, California, the company offers the most
technically advanced products in the market to accomplished climbers,
mountaineers, snow sport athletes, endurance athletes, and explorers. The
company's products are sold in specialty mountaineering, backpacking, running,
and snow sport retailers, premium-sporting goods retailers and major outdoor
specialty retail chains. 

The North Face`s commitment to climate change is evident through its four-step

* Measure - The North Face is working with EPA Climate Leaders to take inventory
and then reduce greenhouse gas emissions. 
* Reduce - The North Face is constantly working for carbon footprint reduction
with measures such as reducing business travel with teleconferencing, and
encouraging employees to carpool, bike, walk and use mass transit to work. A 1
MW solar panel system was installed at The North Face`s Distribution Center in
California and lighting retrofits were conducted in all North American
* Invest - The North Face invests in renewable and wind energy (100% of North
American operation is office by wind energy). 
* Offset - The North Face aims to offset all emissions that can`t be reduced
through tree planting and habitat restoration by purchasing carbon credits
through a partnership with the Conservation Fund and GoZero program.


BICEP (Business for Innovative Climate & Energy Policy) members include The
North Face, Levi Strauss & Co., Nike, Starbucks, Sun Microsystems, The
Timberland Co., eBay, Gap Inc., Symantec, Clif Bar & Company, Seventh
Generation, Aspen Skiing Company and Jones Lang LaSalle. BICEP is coordinated by
Ceres, a leading coalition of investors, environmental and public interest
organizations working with companies to address sustainability challenges such
as climate change. 

About is an international campaign dedicated to building a movement to unite
the world around solutions to the climate crisis-the solutions that science and
justice demand. The mission is to inspire the world to rise to the challenge of
the climate crisis-to create a new sense of urgency and of possibility for our
planet. The message--that those three digits are the most important
number on the planet-has spread rapidly in the 18 months since scientists first
published the finding that 350 parts per million (ppm) is the safe upper limit
of carbon dioxide in the atmosphere.

The North Face
Pamela Bennett, 510-618-3654
Aloft Group, Inc.
Tracy Hartman, 978-462-0002 Ext. 103

Copyright Business Wire 2009

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