RealD LIVE to Debut With Real-Time 3D Broadcast of 'El Clasico'

Live 3D Broadcast of Storied Soccer Rivalry Between Chivas de Guadalajara and
Club America to RealD LIVE Equipped Theatres in Mexico and USA

LOS ANGELES, Oct. 22 /PRNewswire/ -- RealD, the world's leading outfitter of
3D theatres, announced the debut of RealD LIVE with a real-time 3D broadcast
of "El Clasico", the famed rivalry between Mexican soccer powerhouses Chivas
de Guadalajara and Club America, on Sunday, October 25th, to RealD equipped
theatres in Mexico and the United States. RealD has partnered with Televisa
and Sony de Mexico on the event, which will be broadcast to Cinepolis theatres
in Monterey and Guadalajara, Mexico, and to a private screening at the AMC
Burbank Town Center 6 in the United States.

"This live 3D broadcast will bring the excitement and pageantry of this
extraordinary event to theatres in fully immersive RealD 3D for an experience
only matched by being in the stadium," said Joe Peixoto, RealD president of
worldwide cinema. "RealD LIVE is the next step in 3D entertainment, offering
our worldwide network of exhibition partners the ability to show spectacular
live events while bringing fans so close to the action they'll feel like
they're on the field."

RealD LIVE is a new product that works with all RealD Cinema Systems enabling
RealD equipped theatres to display live event broadcasts from anywhere in the
world in crisp, clear, fully immersive RealD 3D. When connected to a RealD
Cinema System, RealD LIVE receives a broadcast signal and converts the stream
to a format compatible with the digital cinema projector. With standard RealD
cinema eyewear, audiences will experience the high-quality, stunningly
lifelike viewing experience RealD 3D is known for.

With 3D films driving today's record box office, RealD LIVE promises to open
new 3D entertainment opportunities to the over 9,000 screens contracted and
nearly 4,000 RealD 3D equipped screens in 48 countries with live alternative
content broadcast capabilities for concerts, sporting events, theatre and
more.

RealD LIVE is expected to be rolled out to the company's worldwide network of
theatres later in the fourth quarter of 2009.

About RealD
RealD is the global leader in 3D, bringing the most advanced and realistic 3D
experience to cinemas worldwide. RealD's new generation technology, deployed
across the world's largest 3D platform, provides a high-quality, stunningly
lifelike viewing experience. Beyond cinema, RealD is the worldwide inventor
and provider of key stereoscopic technologies used in science, manufacturing,
marketing, and other industries, with 30 years of scientific development
behind its systems. RealD's mission-critical 3D visualization technologies are
used by organizations such as NASA, Pfizer, BMW, Boeing and more.
www.realD.com

SOURCE RealD

Rick Heineman of RealD, +1-310-385-4020, rheineman@reald.com; or Kelly Mullens
of 42West, +1-310-477-4442, kkmullens@42west.net, for RealD