Visible Measures Selected as Internet Video Measurement Partner for People's Choice Awards 2010

Visible Measures Selected as Internet Video Measurement Partner for People's
Choice Awards 2010
Firm helps awards show select initial nominees based on True Reach(TM) in
online video

BOSTON, Oct. 26 /PRNewswire/ -- Visible Measures, the independent third-party
measurement firm for Internet video publishers, advertisers, and viral
marketers, announced a partnership with People's Choice in association with
the upcoming People's Choice Awards 2010, the only major awards show where
fans choose their favorites in music, movies and television. For the first
time ever, the People's Choice Awards has incorporated Internet video viewing
data into the initial nominee selection process, depending on Visible
Measures' True Reach(TM) metrics to objectively measure online video
popularity.

"People's Choice has served as a premier cultural barometer for decades, and
we are thrilled that our unique Internet video metrics have been incorporated
into the nominee selection process this year," said Visible Measures Founder
and CEO Brian Shin. "We always say that audiences vote with their mouse in
the world of online video, and we are excited to be able to deploy this unique
data set to help People's Choice."

The rise of Internet video and social media in general has created new classes
of audience behavior, extending beyond passive viewing into direct
participation in both content creation and distribution. These new behaviors
affect how users discover, experience and ultimately value today's
entertainment content. As a result, forward-looking entertainment players can
leverage Visible Measures' Internet video measurement data set and insights to
identify, develop and market tomorrow's breakout entertainment content.

"With an ever-increasing audience base, Internet video has become a critical
component of the overall media landscape with increasing cultural importance,"
said People Choice Awards President Fred Nelson. "The People's Choice Awards
have historically incorporated third-party data like national ratings
averages, box-office grosses and music sales to decide on potential nominees.
We are excited to integrate Visible Measures' data and insights on music,
television and movie audiences into the nomination process."

Visible Measures worked with the People's Choice Awards to determine each
potential nominees' popularity on a True Reach basis, a unique measure of the
total audience that has been exposed to an online video campaign - regardless
of how widely the campaign spreads or where it appears. To measure True Reach,
Visible Measures deploys a robust and patented set of technologies with the
goal of capturing the universe of Internet video viewership data in near
real-time.

About People's Choice
Now in its 36th year, the People's Choice Awards is voted on entirely by the
public for fan favorites in music, movies and television. The People's Choice
website at www.peopleschoice.com serves as a year-round destination for
entertainment enthusiasts to voice their opinions on pop culture, influence
entertainment and determine the nominees and winners for the annual awards
show. Fred Nelson is the President of People's Choice, and the awards show is
produced by Procter & Gamble Productions, Inc., which is represented by
MediaVest Worldwide, Inc., supervisors of the production. Queen Latifah is the
host of People's Choice Awards 2010 and Mark Burnett is the Executive
Producer.

About Visible Measures
Visible Measures is the independent third-party measurement firm for Internet
video publishers, advertisers, and viral marketers. The company's patented
approach has been designed from the ground up to meet the unique challenges of
measuring Internet video reach and engagement. Visible Measures provides its
customers and partners with unprecedented visibility into their online video
audiences and how they engage with both content assets and advertising
placements. Visible Measures is a member of the Interactive Advertising
Bureau's (IAB) Digital Video Committee and the Advertising Research Foundation
(ARF). To learn more about Visible Measures and explore its industry-wide data
for viral video ads, online film trailers, webisodes, the most-watched viral
videos of all time, and more, please visit http://www.visiblemeasures.com.

Contact:
Visible Measures
Matt Fiorentino
617-482-0222
mfiorentino@visiblemeasures.com

SOURCE Visible Measures

Matt Fiorentino of Visible Measures, +1-617-482-0222,
mfiorentino@visiblemeasures.com