Constant Contact Launches First Event Marketing Tool Designed Specifically for Small Businesses and Organizations
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Small businesses can now drive greater participation and market events more effectively with easy-to-use, affordable online tool WALTHAM, Mass.--(Business Wire)-- Constant Contact®, Inc. (Nasdaq: CTCT), a leading provider of email marketing and online survey tools for small organizations, today announced Constant Contact Event Marketing, a new online service developed to help small businesses and organizations professionally promote and efficiently manage registrations and RSVPs for their meetings, functions, seminars, and other events. Event marketing is designed to help small businesses and organization drive increased customer or member participation and strengthen relationships. Small businesses, associations, and non-profits can use Constant Contact Event Marketing to manage event promotion, communicate with invitees and registrants, and capture and track registrations and payments - all in a single tool. With Event Marketing, customers can create and launch a complete event marketing program in minutes. This advertisement-free, professional marketing tool helps small businesses raise awareness, encourage attendance and fill seats at events easily and affordably, while reinforcing the businesses` brand. As a result, any small organization can more easily extend and strengthen its relationships with customers and members. Event Marketing is the only affordable, easy-to-use professional event registration and promotion tool that provides all the features important to small businesses and non-profit organizations, including: * Promote: Organizations can use Event Marketing to promote their events with an easy-to-create homepage, email invitations, online calendar, and an event link that can be included on any website, blog or social network. Constant Contact Event Marketing also allows the customer to send professional looking communications such as reminders, updates, and thank you confirmations to registrants. * Capture: Organizations can use Constant Contact Event Marketing`s ready-made registration form, or customize their own form to capture more data from registrants. Event Marketing`s 24/7 online registration enables credit card processing via PayPal® to make it easier and faster for small organizations to manage registrations and payment. * Track: With instant, automated reporting, Constant Contact Event Marketing allows an event host to easily track registration, payment, attendance and other information about their events in real-time. "Small businesses and organizations thrive on their ability to continually strengthen customer relationships, and hosting events is a great way to do so," said Gail Goodman, CEO, Constant Contact. "Event Marketing offers our customers a professional, affordable, and efficient solution for managing and promoting an event from start to finish. As with our other product offerings, Event Marketing addresses the unique needs of the small business owner or nonprofit organization manager and turns an important, but often overwhelming marketing and management task into a simple and effective process." Event Marketing helps users through a quick and easy-to-follow process that captures the important details of an event. That information then automatically populates customizable templates for event invitations, and event homepage, a registration page, and confirmation emails. Once these elements are complete, Event Marketing sends the invitations and collects registration and payment information. This information is easily viewed online or exported in .CSV format which can be read by Microsoft Excel. At any time, users can update invitations, add new invitees, send reminders, or provide updates to their registrants. "With Constant Contact Event Marketing I can create a web page for my event that is not only simple but looks professional. There are built-in images for customizing the page, a convenient layout to give my registrants all the information they need without clutter, and the integrated Google Maps info is great!" said Kathy Montgomery, owner of LTF Tech. "It takes hardly any time to set up an event in Constant Contact, and it saves even more time and effort when I don`t have to process registration phone calls and e-mails. I`ve already seen good results using Event Marketing." Constant Contact Event Marketing can be used as a standalone product or fully integrated with the company`s Email Marketing and Online Survey tools, which allows event hosts to easily access their existing contact databases and information. When combined, Constant Contact`s online marketing products provide small businesses with a unified, efficient, and effective small business marketing tool kit that makes it easy to build and strengthen customer relationships. Pricing and Availability Constant Contact Event Marketing is available today. Pricing is based solely on the number of active events, not on the number of registrants, nor are there any additional charges based on revenue collected for events. There is no set up fee. As a result, Constant Contact Event Marketing customers suffer no financial penalty for holding successful events that draw high attendance. Constant Contact Event Marketing pricing starts at $15 per month for up to five concurrent events. Multiproduct discounts are also available. More pricing and product information is available at www.constantcontact.com?cc=PR_pprevmRwbst. About Constant Contact, Inc. With more than 300,000 customers, Constant Contact, Inc. is a leading provider of email marketing and online survey tools for small businesses, nonprofits, and member associations. Founded in 1995, Constant Contact helps small organizations grow stronger customer relationships by delivering professional, low cost, easy-to-use online tools backed with award-winning support, education and personal coaching. Constant Contact is a publicly traded company (Nasdaq:CTCT) with offices located in Waltham, Massachusetts and Loveland, Colorado. To learn more, please visit www.ConstantContact.com or call 781-472-8100. This press release contains "forward-looking statements" within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. These forward-looking statements, which relate primarily to the Company`s Event marketing product, are made as of the date they were first issued and were based on current expectations, estimates, forecasts, and projections, as well as the beliefs and assumptions of our management. Words such as "expect," "anticipate," "should," "believe," "hope," "target," "project," "goals," "estimate," "potential," "predict," "may," "will," "might," "could," "intend," variations of these terms or the negative of these terms, and similar expressions are intended to identify these forward-looking statements. Forward-looking statements are subject to a number of risks and uncertainties, many of which involve factors or circumstances that are beyond Constant Contact`s control. Constant Contact`s actual results could differ materially from those stated or implied in forward-looking statements due to a number of factors, including but not limited to, the Company`s ability to attract new customers and retain existing customers; the Company`s dependence on the market for email marketing services for small businesses, nonprofits, and associations; general economic conditions and economic conditions specifically affecting the markets in which the Company operates; adverse regulatory or legal developments; the Company`s ability to continue to promote and maintain its brand in a cost-effective manner; the Company`s ability to compete effectively; the continued growth and acceptance of email as a communications tool; the Company`s ability to develop and successfully introduce new products or enhancements to existing products; the Company`s ability to manage growth; the Company`s ability to attract and retain key personnel; the Company`s ability to protect its intellectual property and other proprietary rights; and other risks detailed in Constant Contact`s Quarterly Report on Form 10-Q for the quarter ended June 30, 2009 filed with the Securities Exchange Commission ("SEC") on August 7, 2009, as well as other documents that may be filed by the Company from time to time with the SEC. Past performance is not necessarily indicative of future results. The forward-looking statements included in this press release represent Constant Contact`s views as of the date of this press release. The Company anticipates that subsequent events and developments will cause its views to change. Constant Contact undertakes no intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise. These forward-looking statements should not be relied upon as representing Constant Contact`s views as of any date subsequent to the date of this press release. Constant Contact and the Constant Contact Logo are registered trademarks of Constant Contact, Inc. All Constant Contact product names and other brand names mentioned herein are trademarks or registered trademarks of Constant Contact, Inc.All other company and product names may be trademarks or service marks of their respective owners. Constant Contact, Inc. Rosalind Morville, 339-222-5772 email@example.com or PerkettPR for Constant Contact Lisa Dilg, 313-399-0892 firstname.lastname@example.org Copyright Business Wire 2009