Constant Contact Launches First Event Marketing Tool Designed Specifically for Small Businesses and Organizations

Mon Oct 26, 2009 8:38am EDT

* Reuters is not responsible for the content in this press release.

Small businesses can now drive greater participation and market events more
effectively with easy-to-use, affordable online tool
WALTHAM, Mass.--(Business Wire)--
Constant Contact®, Inc. (Nasdaq: CTCT), a leading provider of email marketing
and online survey tools for small organizations, today announced Constant
Contact Event Marketing, a new online service developed to help small businesses
and organizations professionally promote and efficiently manage registrations
and RSVPs for their meetings, functions, seminars, and other events. Event
marketing is designed to help small businesses and organization drive increased
customer or member participation and strengthen relationships. 

Small businesses, associations, and non-profits can use Constant Contact Event
Marketing to manage event promotion, communicate with invitees and registrants,
and capture and track registrations and payments - all in a single tool. With
Event Marketing, customers can create and launch a complete event marketing
program in minutes. This advertisement-free, professional marketing tool helps
small businesses raise awareness, encourage attendance and fill seats at events
easily and affordably, while reinforcing the businesses` brand. As a result, any
small organization can more easily extend and strengthen its relationships with
customers and members. Event Marketing is the only affordable, easy-to-use
professional event registration and promotion tool that provides all the
features important to small businesses and non-profit organizations, including:

* Promote: Organizations can use Event Marketing to promote their events with an
easy-to-create homepage, email invitations, online calendar, and an event link
that can be included on any website, blog or social network. Constant Contact
Event Marketing also allows the customer to send professional looking
communications such as reminders, updates, and thank you confirmations to
registrants. 
* Capture: Organizations can use Constant Contact Event Marketing`s ready-made
registration form, or customize their own form to capture more data from
registrants. Event Marketing`s 24/7 online registration enables credit card
processing via PayPal® to make it easier and faster for small organizations to
manage registrations and payment. 
* Track: With instant, automated reporting, Constant Contact Event Marketing
allows an event host to easily track registration, payment, attendance and other
information about their events in real-time.

"Small businesses and organizations thrive on their ability to continually
strengthen customer relationships, and hosting events is a great way to do so,"
said Gail Goodman, CEO, Constant Contact. "Event Marketing offers our customers
a professional, affordable, and efficient solution for managing and promoting an
event from start to finish. As with our other product offerings, Event Marketing
addresses the unique needs of the small business owner or nonprofit organization
manager and turns an important, but often overwhelming marketing and management
task into a simple and effective process." 

Event Marketing helps users through a quick and easy-to-follow process that
captures the important details of an event. That information then automatically
populates customizable templates for event invitations, and event homepage, a
registration page, and confirmation emails. Once these elements are complete,
Event Marketing sends the invitations and collects registration and payment
information. This information is easily viewed online or exported in .CSV format
which can be read by Microsoft Excel. At any time, users can update invitations,
add new invitees, send reminders, or provide updates to their registrants. 

"With Constant Contact Event Marketing I can create a web page for my event that
is not only simple but looks professional. There are built-in images for
customizing the page, a convenient layout to give my registrants all the
information they need without clutter, and the integrated Google Maps info is
great!" said Kathy Montgomery, owner of LTF Tech. "It takes hardly any time to
set up an event in Constant Contact, and it saves even more time and effort when
I don`t have to process registration phone calls and e-mails. I`ve already seen
good results using Event Marketing." 

Constant Contact Event Marketing can be used as a standalone product or fully
integrated with the company`s Email Marketing and Online Survey tools, which
allows event hosts to easily access their existing contact databases and
information. When combined, Constant Contact`s online marketing products provide
small businesses with a unified, efficient, and effective small business
marketing tool kit that makes it easy to build and strengthen customer
relationships. 

Pricing and Availability

Constant Contact Event Marketing is available today. Pricing is based solely on
the number of active events, not on the number of registrants, nor are there any
additional charges based on revenue collected for events. There is no set up
fee. As a result, Constant Contact Event Marketing customers suffer no financial
penalty for holding successful events that draw high attendance. Constant
Contact Event Marketing pricing starts at $15 per month for up to five
concurrent events. Multiproduct discounts are also available. More pricing and
product information is available at www.constantcontact.com?cc=PR_pprevmRwbst. 

About Constant Contact, Inc.

With more than 300,000 customers, Constant Contact, Inc. is a leading provider
of email marketing and online survey tools for small businesses, nonprofits, and
member associations. Founded in 1995, Constant Contact helps small organizations
grow stronger customer relationships by delivering professional, low cost,
easy-to-use online tools backed with award-winning support, education and
personal coaching. Constant Contact is a publicly traded company (Nasdaq:CTCT)
with offices located in Waltham, Massachusetts and Loveland, Colorado. To learn
more, please visit www.ConstantContact.com or call 781-472-8100. 

This press release contains "forward-looking statements" within the meaning of
the "safe harbor" provisions of the Private Securities Litigation Reform Act of
1995. These forward-looking statements, which relate primarily to the Company`s
Event marketing product, are made as of the date they were first issued and were
based on current expectations, estimates, forecasts, and projections, as well as
the beliefs and assumptions of our management. Words such as "expect,"
"anticipate," "should," "believe," "hope," "target," "project," "goals,"
"estimate," "potential," "predict," "may," "will," "might," "could," "intend,"
variations of these terms or the negative of these terms, and similar
expressions are intended to identify these forward-looking statements.
Forward-looking statements are subject to a number of risks and uncertainties,
many of which involve factors or circumstances that are beyond Constant
Contact`s control. Constant Contact`s actual results could differ materially
from those stated or implied in forward-looking statements due to a number of
factors, including but not limited to, the Company`s ability to attract new
customers and retain existing customers; the Company`s dependence on the market
for email marketing services for small businesses, nonprofits, and associations;
general economic conditions and economic conditions specifically affecting the
markets in which the Company operates; adverse regulatory or legal developments;
the Company`s ability to continue to promote and maintain its brand in a
cost-effective manner; the Company`s ability to compete effectively; the
continued growth and acceptance of email as a communications tool; the Company`s
ability to develop and successfully introduce new products or enhancements to
existing products; the Company`s ability to manage growth; the Company`s ability
to attract and retain key personnel; the Company`s ability to protect its
intellectual property and other proprietary rights; and other risks detailed in
Constant Contact`s Quarterly Report on Form 10-Q for the quarter ended June 30,
2009 filed with the Securities Exchange Commission ("SEC") on August 7, 2009, as
well as other documents that may be filed by the Company from time to time with
the SEC. Past performance is not necessarily indicative of future results. The
forward-looking statements included in this press release represent Constant
Contact`s views as of the date of this press release. The Company anticipates
that subsequent events and developments will cause its views to change. Constant
Contact undertakes no intention or obligation to update or revise any
forward-looking statements, whether as a result of new information, future
events or otherwise. These forward-looking statements should not be relied upon
as representing Constant Contact`s views as of any date subsequent to the date
of this press release. 

Constant Contact and the Constant Contact Logo are registered trademarks of
Constant Contact, Inc. All Constant Contact product names and other brand names
mentioned herein are trademarks or registered trademarks of Constant Contact,
Inc.All other company and product names may be trademarks or service marks of
their respective owners.

Constant Contact, Inc.
Rosalind Morville, 339-222-5772
rmorville@constantcontact.com
or
PerkettPR for Constant Contact
Lisa Dilg, 313-399-0892
constantcontact@perkettpr.com



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