WrestleMania Makes Close to $50 Million for Host City

Mon Oct 26, 2009 10:34am EDT

* Reuters is not responsible for the content in this press release.

STAMFORD, Conn.--(Business Wire)--
World Wrestling Entertainment announced today that The 25th Anniversary of
WrestleMania generated a $49.8 million dollar economic windfall for the greater
Houston area, according to a study conducted by the Enigma Research Corporation.
Despite one of the biggest economic downturns in recent history, local and state
governments collected $5.7 million in taxes. This follows the $51.5 million of
economic impact WrestleMania XXIV brought to Orlando. 

"Having the opportunity to host The 25th Anniversary of WrestleMania was a huge
honor and success," said Greg Ortale, President and CEO of the Greater Houston
Convention & Visitor`s Bureau. "The direct expenditure demonstrates that
WrestleMania is indeed economically on par with the world`s greatest sports and
entertainment offerings." 

"Our overarching goal with our public and private sector partners is to
consistently provide positive economic impact for WrestleMania`s host
communities and establish a lasting pro-social legacy, "said John P. Saboor,
Senior Vice President of Special Events for World Wrestling Entertainment. 

A capacitycrowd of72,744from all 50 states, 24 countries and seven Canadian
provinces attended the pop culture extravaganza. Key highlights from the study
included:

* $49.8 million of direct, indirect and induced impact derived from spending by
non-locals visiting specifically for The 25th Anniversary of WrestleMania,
equating to 600 full time jobs for the area. 
* During WrestleMania Week, 86% of out of state, overnight visitors who came in
for the festivities,stayed in local Houston area hotels. 67% stayed for three
nights or more. 
* Nearly 75% of fans that came to The 25th Anniversary of WrestleMania from
outside of Houston traveled by air. 
* 23% of the fans that came from out of state were from California and New York.

* Nearly 65% of the fans that attended were between the ages of 10 and 34.

Next year, WrestleMania XXVI will take place March 28, 2010 from University of
Phoenix Stadium in Glendale, AZ. Tickets go on sale Saturday, November 7 at 10
AM MT through the University of Phoenix Stadium box office, all Ticketmaster
outlets, www.ticketmaster.com, or charge by phone at 1-800-745-3000. The event
will be broadcast live on pay-per-view, and viewed in more than 100 countries. 

Enigma Research Corporation is an international consulting firm which
specializes in measuring the economic impact of special events. Enigma`s
economists developed a customized model which converted expenditures into
economic impact, employment created and taxes generated as a result of the
event. 

World Wrestling Entertainment, Inc., a publicly traded company (NYSE: WWE), is
an integrated media company and recognized leader in global entertainment. With
programming broadcast in more than 145 countries and 30 languages, WWE provides
22 hours of weekly PG-rated programming domestically, in addition to 14
pay-per-views a year. Each week, 16 million people tune-in domestically to see
WWE Superstars and Divas on Monday Night Raw, Friday Night SmackDown, ECW, and
WWE Superstars` with millions more internationally. WWE holds more than 300 live
events, entertaining over two million fans a year. The company`s brand extends
across multiple platforms including: WWE Studios; WWE.com and WWEKids.com; WWE
Magazine and WWE Kids Magazine; licensed merchandise; music and home
entertainment. In addition, WWE "In Your Corner" is WWE`s charitable arm that
focuses on literacy programs, civic engagement, military support and a 20+ year
partnership with the Make-A-Wish Foundation. More information on World Wrestling
Entertainment can be found at http://corporate.wwe.com/

Trademarks: All WWE programming, talent names, images, likenesses, slogans,
wrestling moves, trademarks, copyrights and logos are the exclusive property of
World Wrestling Entertainment, Inc. and its subsidiaries. All other trademarks,
logos and copyrights are the property of their respective owners. 

Forward-Looking Statements: This news release contains forward-looking
statements pursuant to the safe harbor provisions of the Securities Litigation
Reform Act of 1995, which are subject to various risks and uncertainties. These
risks and uncertainties include the conditions of the markets for live events,
broadcast television, cable television, pay-per-view, Internet, feature films,
entertainment, professional sports, and licensed merchandise; acceptance of the
Company's brands, media and merchandise within those markets; uncertainties
relating to litigation; risks associated with producing live events both
domestically and internationally; uncertainties associated with international
markets; risks relating to maintaining and renewing key agreements, including
television distribution agreements; and other risks and factors set forth from
time to time in Company filings with the Securities and Exchange Commission.
Actual results could differ materially from those currently expected or
anticipated. In addition to these risks and uncertainties, our dividend is based
on a number of factors, including our liquidity and historical and projected
cash flow, strategic plan, our financial results and condition, contractual and
legal restrictions on the payment of dividends and such other factors as our
board of directors may consider relevant.

World Wrestling Entertainment, Inc.
Media:
Robert Zimmerman
203 359 5131/212 909 9301
Robert.Zimmerman@wwecorp.com
or
Adam Hopkins
203-352-8675
Adam.Hopkins@wwecorp.com
Investor:
Michael Weitz
203-352-8642
Michael.Weitz@wwecorp.com



Copyright Business Wire 2009

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