Comedy Central Mobile Launches 'The Colbert Report' iPhone Application

"The WORD" iPhone Application Features Every "WORD" Video From COMEDY
CENTRAL's Emmy and Peabody Award-Winning Series

NEW YORK, Oct. 26 /PRNewswire/ -- COMEDY CENTRAL Mobile launched the
first-ever Stephen Colbert iPhone application. The new ad supported
application, "The WORD," based on popular segment from the Emmy and Peabody
Award-Winning "The Colbert Report," gives fans every "WORD" video at their
fingertips -- anywhere, anytime. To download the .99 cent "The WORD,"
application, go to colbertnation.com/iphone.

When Stephen Colbert delivers "The WORD," it comes from his gut. Now fans can
get it directly to their iPhones. The new application features every "The
WORD" video segment from "The Colbert Report" listed either by date or
alphabetically and can also be sorted by the most popular. There's even a
"Surprise me!" function. Users can watch a different clip every day -- new
clips are posted and featured every week.

COMEDY CENTRAL Mobile plans to release additional iPhone applications for "The
Colbert Report," as well as its other hit shows. COMEDY CENTRAL Mobile's
jokes.com application is available for $1.99 in the App Store.

"The Colbert Nation" mobile Web site (WAP) was awarded top honors as the "Best
Mobile Web Site" at the 2009 Mobi Awards. The WAP site provides a truly
interactive, multimedia experience for its users.

COMEDY CENTRAL, the only all-comedy network, currently is seen in more than 95
million homes nationwide. COMEDY CENTRAL is owned by, and is a registered
trademark of, Comedy Partners, a wholly-owned division of VIACOM Inc.'s (NYSE:
VIA and VIA.B) MTV Networks. COMEDY CENTRAL's Internet address is
www.comedycentral.com. For up-to-the-minute and archival press information
and photographs visit Press Central, COMEDY CENTRAL's press Web site at
www.comedycentral.com/press.

SOURCE COMEDY CENTRAL Corporate Communications

Aileen Budow, +1-212-767-3952, aileen.budow@comedycentral.com