MolSoft's New Technology Brings Online Publications to Life in Fully Interactive 3D

MolSoft's New Technology Brings Online Publications to Life in Fully
Interactive 3D

SAN DIEGO, Oct. 26 /PRNewswire/ -- Scientific publishing is now going 3D. For
the first time in online publishing history, the PLoS ONE journal is
publishing original research papers containing fully annotated and interactive
3D objects. This 3D environment provides a "movie-like" experience but with a
significant difference - the reader is in control of the scenes and each view
is linked directly to the text. This is possible because of a new technology
called ActiveICM developed by MolSoft LLC. ActiveICM is now being used for
scientific publishing because of a collaboration with scientists at the
Structural Genomics Consortium in the UK. Initially the technology is being
applied to the life sciences for the 3D display of molecules implicated in
diseases such as cancer and diabetes. ActiveICM can also be used for any
online publication where a 3D view would enhance the subject matter.

ActiveICM allows the reader to visualize and explore 3D representations of any
object. It is a guide, which brings you from view-to-view and
location-to-location, but allows you to explore independently any region of
the 3D object. Scientists involved in drug discovery were the first to utilize
ActiveICM. Now pharmaceutical companies and academic research laboratories
around the world are using this technology for their drug and structural data
communication.

Professor Ruben Abagyan, MolSoft's Founder and Faculty member at the
University of California, San Diego said, "This new technology enriches a
scientific publication and allows the author of the paper to explain his or
her results in a more visual and interactive way. The method developed at
MolSoft will transform the way scientists communicate and exchange their data.
ActiveICM gives the reader a sense of context, which is missing in all other
animated media such as online movies. This truly is a step forward for
scientific publishing, and we expect other branches of science and other
industries to take the technology on board. "

See http://www.molsoft.com/plosone.html for more information and a link to the
PLoS ONE collection.

About MolSoft
MolSoft is a San Diego, California-based company that is a primary source of
new breakthrough technologies in molecular graphics, visualization, molecular
modeling, docking, virtual screening and cheminformatics. Molsoft offers
complete solutions for biotechnology or pharmaceutical researchers in the
areas of computational biology and chemistry.

www.molsoft.com

SOURCE MolSoft

Andrew Orry, Ph.D., Senior Research Scientist of MolSoft, LLC,
+1-858-625-2000, ext 108, andy@molsoft.com