BestDayAudio Features Esurance`s John Swigart, Keynoter at Upcoming Insurance Marketing and Advertising Summit

OLDWICK, N.J.--(Business Wire)--
John Swigart, chief marketing officer at Esurance, is the featured interview in
the Monday, October 26, edition of BestDay® Audio. Swigart is also the opening
speaker at the Insurance Marketing and Advertising Summit, set for Thursday,
November 5, in New York City.

Well-known insurance marketers, journalists and publishers will present valuable
insights for those who communicate within or to the insurance industry at A.M.
Best Co.`s fourth annual Insurance Marketing and Advertising Summit.

Swigart`s team helped make Esurance one of the fastest-growing marketing
presences in the insurance industry, according to TNS Media Intelligence, which
reports on advertiser activity. Esurance`s best-known campaign features the
animated character "Erin," known for her bright pink hair, her double life as a
secret agent and auto insurance agent.

In the interview, Swigart discusses:

* The evolution of "Erin" from a secret agent to a character that now interacts
with live footage, and her role in building brand and introducing new features.
* How Esurance is harnessing social media, including Twitter broadcasts and
monitoring to help support its brand and provide additional customer service;
and
* How Esurance is approaching its brand-building in a measured, business-based
manner to build itself in the direct and branded insurance world, including
traditional online and emerging social media.

The Insurance Marketing and Advertising Summit, sponsored by Best's Review®,
features presentations and panels on insurance advertising and communicating
within the insurance industry, along with in-depth looks at campaigns by and
best practices from leading insurance marketers.

The Westin is conveniently located near major transportation hubs in the heart
of the city`s media district; those interested in attending can register online
to ensure a spot at the event on November 5. For information and to register,
visit www.ambest.com/imas.

Founded in 1899, A.M. Best Company is a global full-service credit rating
organization dedicated to serving the financial and health care service
industries, including insurance companies, banks, hospitals and health care
system providers. For more information, visit www.ambest.com.

A.M. Best Co.
Stacey Ancker, 908-439-2200, ext. 5747
Corporate Events Manager
stacey_ancker@ambest.com

Copyright Business Wire 2009