Coming Soon: Netflix Members Can Instantly Watch Movies and TV Episodes Streamed to TVs Via the PlayStation(R)3 Computer Entertainment System

Coming Soon: Netflix Members Can Instantly Watch Movies and TV Episodes
Streamed to TVs Via the PlayStation(R)3 Computer Entertainment System
With Movies Streamed Instantly from Netflix, Blu-ray/DVD Playback and
Downloadable Videos via the PlayStation(R)Network, the PlayStation 3 System
Offers The Industry's Most Comprehensive Options for Watching Movies and TV
Shows

FOSTER CITY, Calif. and LOS GATOS, Calif., Oct. 26 /PRNewswire-FirstCall/ --
Sony Computer Entertainment America Inc. (SCEA) and Netflix, Inc. (Nasdaq:
NFLX) today announced that they are joining forces to make thousands of movies
and TV episodes from Netflix available to be streamed instantly to TVs via the
PlayStation®3 (PS3(TM)) computer entertainment system. Netflix expects to
begin streaming via the PS3 system next month at no additional cost to Netflix
members in the United States who have a PS3 system.

(Photo: http://www.newscom.com/cgi-bin/prnh/20091026/SF98455)

Today's announcement pairs two of the most popular and fastest growing home
entertainment brands in the U.S. The PS3 system's installed base has reached
close to 9 million units in the United States, and Netflix recently reported
11.1 million U.S. subscribers as of September 30.

The partnership further solidifies the PS3 system as the most complete home
entertainment hub on the market today, enabling consumers to play
high-definition games, watch Blu-ray movies, listen to music, view photos,
browse the Internet, and download content from PlayStation®Network - from
exclusive games to blockbuster movies and popular TV shows. PS3 system owners
will soon enjoy an unparalleled experience watching their favorite movies and
TV shows streamed instantly from Netflix, downloading from the PlayStation
Network or watching Blu-ray/DVD media. The Netflix offering expands on the
entertainment experience delivered to PS3 system owners via PlayStation
Network.

For only $8.99 a month, Netflix members can instantly watch unlimited movies
and TV episodes streamed to their TVs and computers via Netflix ready devices
such as the PS3 system and can receive unlimited DVDs delivered quickly to
their homes.

"The PlayStation 3 system has always been about more than just gaming, and it
will soon be the only platform in the industry to offer consumers such a
variety of convenient options for enjoying movies and TV shows," said Jack
Tretton, president and CEO, SCEA. "Whether you want to watch content on
Blu-ray disc and DVD, download it from the PlayStation Network's video
delivery service, or stream videos instantly from Netflix, the PS3 system is
the only solution that offers it all."

"As instantly watching movies and TV episodes streamed from Netflix becomes an
increasingly popular way to enjoy the Netflix service, our goal is to rapidly
expand the devices that stream to our members," said Netflix CEO and
co-founder Reed Hastings. "As a leading game console and Blu-ray disc player,
bringing Netflix to the PS3 system is a real win for both Netflix members and
PS3 system owners."

Initially, watching movies instantly streamed from Netflix via the PS3 system
will be enabled by a free, instant streaming Blu-ray disc that is being made
available to all Netflix members. The free instant streaming disc leverages
Blu-ray's BD-Live(TM) technology to access the Internet and activate the
Netflix user interface on the PS3 system, which must be online via Wi-Fi or
Ethernet.

Netflix members simply slide the disc into their PS3 systems to reveal movies
and TV episodes that can be watched instantly. These titles are conveniently
organized into a variety of categories based on members' personal preferences,
popular genres, new arrivals and members' individual instant Queues. Members
can use the Netflix Web site or navigate directly on their PS3 systems to add
movies and TV shows to their Queues. With the PS3 system's Wireless
Controller, members can choose a movie to watch from their instant Queues or
just play directly from any of the lists. They also have the ability to read
synopses and rate movies. In addition, they have the option of
fast-forwarding and rewinding the video stream via the Wireless Controller.

Netflix members and PS3 system owners can now reserve a free instant streaming
disc for PS3 systems by going to www.netflix.com/ps3. Upon availability, the
instant streaming disc will be delivered for free by first-class mail,
generally one business day after members request it.

About Sony Computer Entertainment America Inc.
Sony Computer Entertainment America Inc. continues to redefine the
entertainment lifestyle with its PlayStation® and PS one® game consoles, the
PlayStation®2 computer entertainment system, the PSP® (PlayStation®Portable)
system, the ground-breaking PlayStation®3 (PS3(TM)) computer entertainment
system and its digital services which include the PlayStation®Network and the
PlayStation®Store.

Recognized as the undisputed industry leader, Sony Computer Entertainment
America Inc. markets the PlayStation family of products and develops,
publishes, markets and distributes software for the PS one® game console, the
PlayStation 2 computer entertainment system, and the PlayStation 3 and PSP
systems for the North American market. Based in Foster City, Calif., Sony
Computer Entertainment America Inc. serves as headquarters for all North
American operations and is a wholly owned subsidiary of Sony Computer
Entertainment Inc.

About Netflix, Inc.
Netflix, Inc. (NASDAQ: NFLX) is the world's largest online movie rental
service, with more than 11 million subscribers. For only $8.99 a month,
Netflix members can instantly watch unlimited movies and TV episodes streamed
to their TVs and computers and can receive unlimited DVDs delivered quickly to
their homes. There are never any due dates or late fees. Netflix members can
exchange DVDs as often as they want using a postage-paid return envelope.
Members can choose from a vast selection of DVD titles and a growing library
of movies and TV episodes that can be watched instantly. Netflix is
partnering with leaders in consumer electronics to bring to market a range of
devices that can instantly stream movies and TV episodes from Netflix directly
to members' TVs. These devices currently include Blu-ray disc players and new
Internet TVs from LG Electronics; Blu-ray disc players from Samsung and Best
Buy's Insignia brand; the Roku digital video player; Microsoft's Xbox 360 game
console; TiVo digital video recorders; and, soon, the PS3 computer
entertainment system and Internet TVs from Sony and VIZIO.

SOURCE Netflix, Inc.

Steve Swasey of Netflix, Inc., +1-408-540-3947, sswasey@netflix.com; or
Jennifer Clark of Sony Computer Entertainment America, +1-650-655-5994,
Jennifer_Clark@PlayStation.Sony.com