Break.com Launches New Horror Channel for Dudes

New Channel Debuts with Halloween Specials from Break Original Series Elevator,
Man in the Box and Premium Content from FEARnet
LOS ANGELES--(Business Wire)--
Break Media, the leading online publisher of content for guys, today launched
its first Horror Channel, which debuts with a full line-up of original content,
new premium content and user contributed video offerings all in the spirit of
Halloween. The new channel will deliver spooks and scares to the young male
audience that has made Break.com the #1 comedy destination on the Web, according
to comScore.

"We know horror content is a favorite with our audience of young guys and we`re
going to create original content as well as bring other premium content to this
new channel," says Huan Le, VP of Business Development at Break Media. "Through
a new partnership with FEARnet, the #1 horror site on the Web, we`ll be able to
deliver some of the best horror content anywhere online."

This Halloween season, Break Media will offer a season of scares that includes
new, original content written and created by Break`s Creative Lab. The special
four-part installment of Elevator with a Halloween "twist" is sure to delight
fans of Twilight, True Blood, and the Vampire Diaries as the lead character
Harold crosses over to the dark side and becomes a vampire!

A special edition of Man in the Box highlights the art of trick-or-treating and
stars Break`s own Web celeb, Mike Polk. On Tuesday, Break.com will be taking the
scares directly to the viewers in a "how to" Zombie video demonstrating through
time-lapsed video how viewers can transform into Zombies.

Annual Scare Video Contest

Along with trick-or-treating, jack-o-lanterns, and scary costumes, the Break.com
Annual Scare Video Contest is becoming a Halloween tradition. Hundreds of
entries for this year`s contest are already on display at Break.com, but
submissions are being accepted right up to fright night, October 31st. The best
scare videos submitted will be featured on the Break.com home page and the
creators will walk away with an $800 prize. Last year`s scare video submissions
garnered over 13 million views across 26 winning videos. Already this year, the
submitted scare videos have been viewed by an audience of more than 4 million.
For a Halloween scare this season, check out a few of the winning entries from
this year`s contest, such as "Lizard Scare", "Fake Head Scare," and "Gorilla
Scare".

Also not to be missed this Halloween, is the Halloween Costume Photo Gallery
Contest, a gallery of hysterical Halloween costume photos submitted by users, up
and running on Break.com. The photo receiving the most online views will win a
$500 cash prize, and submissions are being accepted through November 7th by
e-mailing a photo to photocontest@break.com.

Online Gaming Haunts

There are still more Halloween thrills this season at Break. If online games are
your thing, come play Jigsaw`s Game against your friends and escape from his
trap using Facebook Connect! The SawVI Game created by Break Media, Ralph and
Co., and Lions Gate Entertainment is currently live on Break.com. Users can
upload photos of themselves in Jigsaw's head trap manually or through Facebook
Connect, and play one of Jigsaw's infamous puzzles against their Facebook
friends. Avoid becoming Jigsaw's next victim!

About Break Media:

Break Media is the Internet's premier entertainment community for men. The
company's owned and operated branded properties Break.com, CagePotato, MadeMan,
Chickipedia, HolyTaco, ScreenJunkies, and AllLeftTurns combined with the
publisher sites in the Break Media Network, reach over 70 million men worldwide
on a monthly basis. Break Media is currently the 34th largest Domestic Web
property in the U.S. and a recognized leader in the Web video space. Founded in
1998, Break Media offers advertisers unique opportunities to market directly to
a young, male demographic through innovative ad formats that introduce relevant
brands to the audience on a targeted, integrated basis. For more information,
please visit http://breakmedia.break.com/.

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Break Media
Meredith Kendall
310-360-4141 x235
mkendall@break.com
www.twitter.com/Break_Media

Copyright Business Wire 2009