Manduka Launches New Line of Yoga Gear, Exclusive to lululemon athletica

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Tue Oct 27, 2009 6:01am EDT

For the first time ever, the coveted Black Mat PRO will be available in
fashionable Power Purple




LOS ANGELES, Oct. 27 /PRNewswire/ -- Manduka LLC announced today the debut of
an exclusive line of co-branded high function yoga gear products, in
partnership with lululemon athletica. The premium line of yoga mats, towels
and bolsters marry lululemon's highly functional, chic style with Manduka's
innovation and elite performance products.

"lululemon provides yoga-inspired components and apparel that motivate people
to live healthier and more active lives,"  said Carolyn Williams, Senior
Merchant Manager, lululemon athletica. "Our partnership with a premium brand
like Manduka embodies this mission as well as our core values. We are thrilled
to offer these functional products to our guests."

Headlining lululemon and Manduka's new yoga gear line is the MandukaPRO. An
adaptation from Manduka's coveted PRO mat line, the MandukaPRO brings an
inspired fresh look from lululemon and marks the very first time the legendary
Black Mat® PRO mat is available in a color. Bringing some punch to this
revolutionary mat, the MandukaPRO is available exclusively at lululemon in
bright Power Purple.

Celebrating over a decade as the world's finest mat, the eco-friendly
MandukaPRO is made with superior slip-resistant grip, unparalleled dense
cushioning, and is the only mat on the market with a lifetime guarantee.  Now
in vivid color, the co-branded mat enhances stability and survives wear from
the most practiced yogis - integrating lululemon's style with long-lasting
performance. The MandukaPRO is a zero-waste, sustainable yoga mat designed to
bring Manduka's planet-friendly focus to the practice of lululemon clientele.

"Manduka is excited to team up with lululemon to offer its customers the
innovation of Manduka products in lululemon's signature vibrant and inspiring
colors," said Sky Meltzer, Manduka CEO. "It is a collaboration between two
brands that share a passion for quality and the central purpose of offering
the yoga community something better."

The launch of lululemon and Manduka's collaboration also introduces Manduka's
eQua towels and bolsters in new, exciting colors including Coal, FrootiTooti,
and Ocean Blue --all exclusive to lululemon. Made with tightly woven
microfiber, the super soft eQua towel has a luxurious suede-like surface with
supreme absorption power. Engineered to become grippy with light sweat, the
versatile eQua towel provides slip-free stability for sweaty yoga practice,
acts as a hygienic barrier for the yoga mat, and doubles as the essential gym
towel.

The bolsters, which weigh only 4.5lbs, compared to the average 7lb bolster,
are the only bolsters on the market that feature a washable microfiber cover
that is velvety soft to the touch. The lightweight core of the co-branded
bolster is an eco-friendly proprietary construction comprised of recycled PET
and 100% cotton. The line's new bolsters blend hightechnology and sustainable
production with the function and fabric that lululemon customers expect from
their preferred brand.

Developed with the mission of staying connected to its community-focused
identity, Manduka's products, developed by yoga teachers, share a central
mission of being innovative, eco-friendly and feature purpose driven designs. 
The MandukaPRO, eQua towels and yoga bolsters are a perfect compliment to
lululemon's technical, yoga-inspired athletic apparel .

The three co-branded items retail for: Bolster $70, eQua Towel $40, and
MandukaPRO $90 and are available at lululemon store locations.

About Manduka
Founded in 1997 by architect turned yogi Peter Sterios, Manduka was built on
the simple idea that a better yoga mat can make a world of difference. Manduka
strives to support and enrich the yoga community by providing premium quality
mats and products while respecting employees, customers, materials, and the
environment.  Created for and by yoga enthusiasts, Manduka's technical and
purpose-driven product designs meet and often exceed the distinct needs of all
practitioners.  Today Manduka's products, which include yoga mats, towels,
yoga straps, water bottles, and bags, are sold in more than 35 countries
around the world. Not only focusing on superior design, Manduka also promotes
their ethos of quality, thoughtfulness and sustainability in all realms of
their business.

To find out more about Manduka visit: www.manduka.com







SOURCE  Manduka

Katy Saeger, katy@saegermediagroup.com, or Marci Coulson,
marci@saegermediagroup.com, both of Saeger Media Group, +1-323-932-4102, for
Manduka
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