Univision Interactive Media and Flock Announce the First Exclusive Version of Spanish-Language Social Web Browser

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Tue Oct 27, 2009 8:00am EDT

The Customized Version of Flock Keeps Univision.com Audience Connected to
Exclusive Content and Friends
REDWOOD CITY, Calif. & NEW YORK--(Business Wire)--
Flock, the social web browser, today announced its partnership with Univision
Interactive Media, Inc., the digital division of Univision Communications Inc.,
the premier Spanish-language media company in the United States. This new, free
and highly customizable version of Flock is available for download at
http://flock.univision.com in either Spanish or English. The Univision.com
edition will be the first offering of Flock 2.5 to be available in Spanish. 

"Our U.S. Hispanic audience will now be able to stay connected to their favorite
Spanish-language content and all of their friends using a secure social web
browser," said Kevin Conroy, president of Univision Interactive Media, Inc.
"We`re very excited about the unique user experience we`ve developed in
partnership with Flock, and we look forward to continuing to deliver the best
possible Web experience for our users." 

This free and highly customized social media browser connects users to the most
extensive source of Spanish-language content, while keeping them linked to their
email and the most popular social networking and media sites. Simple
drag-and-drop functionality enables easy sharing of photos, videos, text and
more to a friend`s profile on Twitter, Facebook, MySpace or other social media
sites in Flock`s People Sidebar. Through the FlockCast feature, users can also
`broadcast` their public actions to multiple locations at once. 

The exclusive Univision.com edition of Flock includes access to news,
entertainment and sports feeds, as well as a default Univision.com homepage tab
and search capability. The custom social media browser also features "favorite"
bookmarks, media streams of popular Univision.com videos and photos, and
persistent links to other areas of Univision.com. 

There are more than 22 million Hispanics online today and the Spanish-language
online market growth will continue to outpace the English-language market growth
into the foreseeable future.1 In third quarter 2009, there were nine million
global visits to the homepages of Univision.com's social media properties: Mi
Página, forums, and chat.2 More than 40 percent of Hispanics who are active
social networkers visit social media sites such as Facebook and Twitter on a
daily basis.3

"Univision.com is a leading provider of online Spanish-language content in the
United States," said Shawn Hardin, CEO of Flock. "Flock is excited to expand its
offering to serve the preferences of the Hispanic community in the United
States, and Univision.com is the ideal partner to team up with to deliver an
experience that combines good friends and great content." 

The browser can be downloaded at http://flock.univision.com. 

1 Simmons NCS/NHCS Spring 2009 Full Year, Population Adults 18+ (Apr08 -
June09); "Online" defined as online computer services, do you use - yes 

2 Univision.com Worldwide Traffic Analytics, MRC Accredited, 3Q 2009 

3 2008 Forrester Custom Research, Based on Hispanic Adults who visit social
networking sites 

About Flock

Flock delivers the only browser designed to enhance the active online social
user`s experience and liberate them from the complexities of managing multiple
social networks, web mail, media, news feeds and blogs. With Flock, they can
instantly discover, enjoy and share the relationships and content they are
passionate about. For the second year in a row, Flock was nominated for the 2009
Webby Award for social networking (which it won in 2008). Flock has also
received the SXSW 2008 Community Award, was listed #6 in PC World`s 100 Best
Products of 2008 and received the 2008 Eddy Award. Flock was founded in 2005.
Flock is free to download and use at http://www.flock.com. 

About Univision Interactive Media, Inc.

Univision Interactive Media, Inc. is the digital division of Univision
Communications Inc., the premier Spanish-language media company in the United
States. Univision Interactive Media, Inc. includes Univision.com
(www.univision.com), the premier Spanish-language Internet destination in the
U.S., and Univision Móvil, the industry`s most comprehensive Spanish-language
suite of mobile offerings. Univision Communications Inc. also owns and operates
the Univision Network, the most--watched Spanish-language broadcast television
network in the U.S. reaching 95% of U.S. Hispanic Households; TeleFutura
Network, a general-interest Spanish-language broadcast television network, which
was launched in 2002 and now reaches 85% of U.S. Hispanic Households;
Galavisión, the country`s leading Spanish-language cable network; Univision
Television Group, which owns and operates 64 television stations in major U.S.
Hispanic markets and Puerto Rico; Univision Radio, the leading Spanish-language
radio group which owns and/or operates 68 radio stations in 16 of the top 25
U.S. Hispanic markets and 5 stations in Puerto Rico. Univision Communications
also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa`s
pay television channels in the U.S. Univision Communications has television
network operations in Miami and television and radio stations and sales offices
in major cities throughout the United States.

for FLOCK
Lacey Haines, 415-255-6507
lacey@kfcomm.com
or
UNIVISION
Rosemary Mercedes, 212-455-5335
marketingcomm@univision.com

Copyright Business Wire 2009

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