Lilly and The Wellness Community(R) to Raise Awareness of Deadliest Cancer During Lung Cancer Awareness Month

Lilly and The Wellness Community(R) to Raise Awareness of Deadliest Cancer
During Lung Cancer Awareness Month

WHAT: On Monday, November 2, clear biodegradable balloons will be released,
carrying messages of hope and encouragement for the nearly 5,000 people in
Indiana living with lung cancer(1). The balloons, which represent clear
lungs, are being launched as part of Our Mission is Clear, an event organized
by Lilly and The Wellness Community Central-Indiana to bring awareness and
attention to the disease during November, National Lung Cancer Awareness
Month.

WHY: All adults are at risk for lung cancer, including nonsmokers. Since 1985,
lung cancer has
been the world's most common form of cancer, and an estimated 219,440
Americans are expected to be diagnosed this year(2). Nationally, it is
estimated that the disease will cause 159,000 deaths this year, which is more
than the total number of deaths resulting from breast, colon and prostate
cancers combined(3).

Survival is improved the earlier a patient is diagnosed with lung cancer. With
early detection, there is a 50 percent chance of surviving for five years.
However, only 16 percent of cases are diagnosed at an early stage.
Unfortunately, as the disease is often diagnosed at later stages,
approximately 59 percent of those with lung cancer will die within the first
year of diagnosis(4).

WHEN: Monday, November 2, 2009 from 12 - 1 p.m. Balloon lift off will be at
approximately 12:45.

WHERE: The Wellness Community-Central Indiana, 5150 W. 71st Street,
Indianapolis

WHO: A person with lung cancer and representatives from Lilly and The Wellness
Community are available for interview opportunities.

About Lilly Oncology, a Division of Eli Lilly and Company
For more than four decades, Lilly Oncology has been dedicated to delivering
innovative solutions that improve the care of people living with cancer.
Because no two cancer patients are alike, Lilly Oncology is committed to
developing novel treatment approaches. Our quest is to develop a broad
portfolio of tailored therapies that accelerate the pace and progress of
cancer care. To learn more about Lilly's commitment to cancer, please visit
www.LillyOncology.com.

About The Wellness Community-Central Indiana
The Wellness Community-Central Indiana, operating from the Paulsen Family
Center for Cancer Support, 5150 W. 71st St., Indianapolis, provides at no
charge, psychological and emotional support, including support groups and
stress management programs, for individuals and their families affected by
cancer. TWC is not an alternative to medical treatment; it is an integral part
of a comprehensive approach to treating cancer. All services are provided free
of charge. For more information and the programming schedule call The Wellness
Community-Central Indiana at 317-257-1505 or visit www.twc-indy.org.

(1) National Cancer Institute, "State Cancer Profiles," 2005. Available at:
http://statecancerprofiles.cancer.gov/incidencerates/index.php?stateFIPS=00&cancer=047&race=00&sex=0&age=001&type=incd&sortVariableName=rate&sortOrder=default.
(September 1, 2009).

(2) American Cancer Society," How Many People Get Non-small Cell Lung
Cancer?" 2009, American Cancer Society,
http://www.cancer.org/docroot/CRI/content/CRI_2_2_1x_How_Many_People_Get_Non-small_Cell_Lung_Cancer.asp?sitearea=
, (October 14, 2009).

(3) American Cancer Society, "What Are The Key Statistics About Lung
Cancer?," October 24, 2008. Available at:
http://www.cancer.org/docroot/CRI/content/CRI_2_4_1x_What_Are_the_Key_Statistics_About_Lung_Cancer_15.asp?sitearea=.
(September 1, 2009).

(4) American Cancer Society, "Cancer Facts & Figures 2009," Atlanta: 2009,
www.cancer.org/docroot/STT/STT_0.asp, (October 8, 2009).

(Logo: http://www.newscom.com/cgi-bin/prnh/20031219/LLYLOGO)

/PRNewswire -- Oct. 27/

SOURCE Eli Lilly and Company