Sony Pictures' '2012' to be Released in Selected Theaters with D-BOX Motion Technology on November 13

Tue Oct 27, 2009 8:03am EDT

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Sony Pictures' '2012' to be Released in Selected Theaters with D-BOX Motion
Technology on November 13

    Much-anticipated Epic Adventure Adds Motion Effects for Ultimate

LONGUEUIL, QC, Oct. 27 /PRNewswire-FirstCall/ - D-BOX Technologies Inc. (DBO.A
on the TSX Venture Exchange) a leader in innovative motion technology for the
entertainment industry announced today that it has reached an agreement with
Sony Pictures Releasing Corporation, a domestic motion picture distribution
arm of Sony Pictures Entertainment ("Sony Pictures"), to feature D-BOX's
groundbreaking motion technology in Sony Picture's much-anticipated new action
film, 2012, to be released in selected theatres on November 13.
D-BOX continues to gain global recognition for its unmatched ability to
provide the most immersive, realistic movie experience available, evidenced by
its seven encoded movie theatre release since April 2009. Audience members
viewing 2012 in theaters equipped with the D-BOX motion technology will not
only see the movie, but experience it in a unique way as their surroundings
respond and react to the events on screen.
"We are anticipating great results at theatres equipped with D-BOX's motion
systems with the release of 2012," said President and CEO, Claude Mc Master.
"This latest agreement with Sony Pictures serves as yet another testimony to
the success of D-BOX's innovative advances in motion technology. We're looking
forward to future content and plan to announce new theatres soon, as part of
our rollout plan."
D-BOX's motion designers spend hundreds of hours creating realistic motion
effects (referred to as "MFX") frame by frame in perfect sync with the
onscreen action for each individual movie, providing an experience unlike any
other on the market. Each D-BOX MFX seat comes equipped with individual
intensity settings that can be adjusted to heighten or decrease the motion
experience. While moviegoers feel motion effects during many of the action
sequences, the seats will remain still during the more dialogue-driven scenes.
Never before has a date in history been so significant to so many cultures, so
many religions, scientists, and governments. 2012 is an epic adventure about a
global cataclysm that brings an end to the world and tells of the heroic
struggle of the survivors. The film is directed by Roland Emmerich and written
by Roland Emmerich & Harald Kloser. Producers are Harald Kloser, Mark Gordon,
and Larry Franco.
D-BOX motion systems are presently available at seven theatres throughout the
U.S. and Canada, including Cineplex Odeon Queensway Theatre in Etobicoke,
Ontario; Mann Chinese 6 Theatre in Los Angeles, California; Theatres at Mall
of America in Bloomington, Minnesota.; Galaxy at the Cannery in Las Vegas,
Nevada.; Galaxy Highland Theatre in Austin, Texas.; UltraStar Cinemas in
Surprise, Arizona.; and UltraStar Apple Valley in San Bernardino, California.
In addition, a new location, "Cinema Beloeil" in Beloeil, Quebec will shortly
be equipping a theatre. For additional information and theatre details visit

About D-BOX

D-BOX Technologies designs and manufactures leading edge high-technology
motion systems mainly suited to the needs of the entertainment industry. With
its unique, patented technology, D-BOX Motion Code(TM) uses motion effects
specifically programmed for each film, TV program or video game, which are
sent to a motion generating system integrated within either a platform or a
seat. The resulting motion is perfectly synchronised with all onscreen action,
creating an unmatched realistic, immersive experience. To date, D-BOX Motion
Code(TM) is available on more than 850 titles. Accordingly, many prominent
Hollywood studios have started embedding D-BOX Motion Code(TM) on selected
high definition Blu-ray(TM) releases. By reaching agreements with the leaders
of both the motion picture and gaming industries, D-BOX's award-winning motion
technology is gradually proving itself as a new global standard in the
entertainment world.
D-BOX is a publicly traded company listed on the TSX Venture exchange under
the symbol DBO.A. For further information please see
D-BOX(R) is a registered trademark and D-BOX Motion Code(TM) is a trademark of
D-BOX Technologies Inc. Other names are for informational purposes only and
may be trademarks of their respective owners.

About Sony Pictures Entertainment

Sony Pictures Entertainment is a subsidiary of Sony Corporation of America
(SCA), a subsidiary of Tokyo-based Sony Corporation. SPE's global operations
encompass motion picture production and distribution; television production
and distribution; digital content creation and distribution; worldwide channel
investments; home entertainment acquisition and distribution, operation of
studio facilities; development of new entertainment products, services and
technologies; and distribution of filmed entertainment in more than 130
countries. Sony Pictures Entertainment can be found on the World Wide Web at

Disclaimer in regards to Forward-Looking Statements

Certain statements included herein, including those that express management's
expectations or estimates of our future performance, constitute
"forward-looking statements" within the meaning of applicable securities laws.
Forward-looking statements are necessarily based upon a number of estimates
and assumptions that, while considered reasonable by management at this time,
are inherently subject to significant business, economic and competitive
uncertainties and contingencies. Investors are cautioned not to put undue
reliance on forward-looking statements. We disclaim any intent or obligation
to update publicly these forward looking statements, whether as a result of
new information, future events or otherwise.

    "Neither TSX Venture Exchange nor its Regulation Services Provider (as
    that term is defined in the policies of the TSX Venture Exchange) accepts
    responsibility for the adequacy or accuracy of this release."


Guy Marcoux, Director of Marketing, D-BOX Technologies, Inc., (450) 442-3003,
ext. 263,; Marc Jasmin CMA, Partner, Investor Relations,
Jasmin-Dumais Financial Communications Inc., (514) 231-2360,; Steve Elzer, Sony Pictures Releasing, (310) 244-7142,
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