Roku Introduces New $79 Instant Streaming Player

Netflix customers can now stream direct to their TV instantly for the new low
price of $79, free shipping included. Roku also introduces the $129 Roku HD-XR
model.
SARATOGA, Calif.--(Business Wire)--
Roku, Inc., maker of the popular and award-winning Roku player, announced today
for immediate availability two new models. The new Roku SD and Roku HD-XR expand
the product lineup to three models. Now customers have a variety of features and
price points ($79.99, $99.99, $129.99) to fit their needs. All players continue
to deliver instant entertainment from Netflix (NASDAQ:NFLX), Amazon
(NASDAQ:AMZN) Video On Demand and MLB.TV. With today`s announcement, customers
can now purchase a Roku player for as little as $79.99 at www.roku.com or
www.amazon.com. For a limited time, customers purchasing through either Roku or
Amazon will receive free shipping, making it even more affordable to get started
with a Roku.

"We`re introducing a breakthrough price point with the launch of our Roku SD
player," Anthony Wood, founder and CEO of Roku, Inc said. "Additionally the Roku
HD-XR is the first Netflix-streaming device to embed next generation 802.11n
dual-band wireless connectivity, making it easier and more reliable than ever to
start enjoying movies, TV shows, sports and the best online content available,
all on the living room TV."

The Roku SD player connects to the TV using the included and familiar
Yellow-Red-White video/audio cable. In addition, the Roku SD player incorporates
Wi-Fi (802.11 b/g) and an Ethernet port for easy broadband connectivity. With
the Roku SD player, customers can stream their favorite movies and TV shows to
their TV at up to DVD quality.

The Roku HD and HD-XR players feature High Definition streaming capability,
connecting directly to any TV using HDMI or Component video (both products also
include S-video or Composite video outputs as well). The Roku HD-XR adds the
latest Wi-Fi standard, 802.11n dual-band, giving customers who have adopted this
router technology improved connectivity range and better overall wireless
performance between the Roku HD-XR and the home network. The Roku HD-XR also
works with legacy routers and can often boost Wi-Fi range inside the house.
Finally, the Roku HD-XR includes a USB port for future use.

First introduced in May 2008, the Roku player still provides the easiest, most
affordable and reliable way for hundreds of thousands of Netflix customers to
watch over 17,000 movies and TV shows instantly on their TV. Earlier this year
Roku added Amazon Video On Demand, adding 45,000 titles to the Roku platform,
including a thousand in HD. In the summer the company launched MLB.TV bringing
live and on-demand baseball to the living room TV as well. All Roku customers
received these automatic and free updates.

Continuing its leadership role in the over-the-top video space, Roku will launch
the Roku Channel Store later this fall enabling customers to add new content
channels to their Roku experience, further enhancing the value of the Roku
player. The Roku Channel Store will be delivered to all Roku customers, new and
existing, as an automatic and free update.

Pricing and availability

All three Roku players are available immediately at www.roku.com and
www.amazon.cm and include free shipping for a limited time.

About Roku

Roku is a market leader in innovative applications for digital media, opening up
a new world of entertainment to the TV. Through its work in both software and
hardware, the company develops and sells consumer products that give customers
the ability to take charge over their entertainment choices, combining
high-value content and immediate access to that content at a low price. Its
products include: The family of Roku digital video players and the SoundBridge
Internet radio line. Roku is privately held and based in Saratoga, Calif. For
more information on the company and its products, visit: http://www.roku.com.

Roku, Inc.
Brian Jaquet, 408.849.4117
415.235.4844 (cell)
brian@roku.com

Copyright Business Wire 2009