DeepDyve Unveils Online Rental Service for Research

Service Gives Unprecedented Access to Wealth of Research Data, Offers
Publishers New Channel to Attract Customers and Monetize Content

SUNNYVALE, Calif., Oct. 27 /PRNewswire/ -- DeepDyve today unveiled the world's
largest online rental service for scientific, technical and medical research.
From a growing database spanning thousands of journals, DeepDyve now gives
consumers and professionals access to more than 30 million articles for as
little as $0.99 per article.

"The web is transforming the publishing industry and creating opportunities
for new users to access our content," said Martin Frank, Ph. D., executive
director of the American Physiological Society. "The rental model that
DeepDyve has pioneered enables us to serve these new users without
compromising the products we offer to our traditional subscription customers."

In the U.S. alone, there are more than 50 million sophisticated consumers and
professionals, so-called "knowledge workers," who use the web for research for
their education, health and careers. Often the best research information is
available only on a subscription basis from scientific publications and
scholarly societies that traditionally serve large academic and corporate
institutions with specialized websites and tools.

As a result, most knowledge workers face significant challenges when trying to
access this authoritative content. According to a recent report from the
Publishing Research Consortium(1), these primary obstacles include: 1) the
difficulty of simply finding the right information from among the millions of
search engine results; 2) the expense of paying $30 or more for each premium
article based solely on a short preview or abstract; and 3) the inconvenience
of visiting multiple publisher sites, each with a different and often
complicated e-commerce experience.

DeepDyve's key benefits address these needs directly by offering:

-- Wide selection: DeepDyve has aggregated more than 30 million articles
from thousands of journals, all in one place.
-- Affordability: Users can rent the full text of an article for as
little
as $0.99, or join a monthly plan and enjoy greater discounts and
increased flexibility.

-- Ease of use: With DeepDyve, users can click, rent and read without
any
hassles. DeepDyve also offers many tools and personalized
recommendations to foster ongoing discovery and convenience.

"With today's announcement, DeepDyve intends to close the loop and not only
help our users search for research, but rent and read what they discover -
easily and affordably. We believe our new offering will open a large,
untapped market for our publisher partners who had primarily served the large
corporate and academic institutions," said William Park, CEO of DeepDyve.

DeepDyve also offers an array of features and benefits to enrich the searching
and reading experience, including:

-- Free search & preview: Researchers can be certain of an article's
relevance before renting.
-- Personalized suggestions: DeepDyve will automatically display
suggested
articles based on a user's profile.
-- Bookmarks: Favorite articles are saved and displayed on a user's
MyDeepDyve home page for easy access.
-- Email and RSS alerts: Users can receive regular updates of new
articles
and search results delivered directly to their email inbox or RSS
reader.

-- More Like This: DeepDyve offers links to related content with every
search result and article page.

Start Researching with DeepDyve Today
DeepDyve is currently offering a risk-free, 14-day trial that allows users
unlimited access to thousands of authoritative journals at no cost. Users
enjoy continuous access to any article until their Free Trial expires, after
which they may join one of three plans:

Basic Rental Plan: For just $0.99 per article, users of this "pay-as-you-go"
plan can rent and read a premium article from one of the many prestigious
journals available through DeepDyve. Articles can be read multiple times for
up to 24 hours.

Silver Monthly Plan: For $9.99 per month, users can rent and read up to 20
premium articles per month. Each article can be read multiple times for up to
seven days.

Gold Monthly Plan: For $19.99 per month, users can rent and read an unlimited
number of articles for an unlimited amount of time. There is no expiration
date.

To learn more about DeepDyve's online rental service for research, visit
www.DeepDyve.com.

About DeepDyve
DeepDyve was founded in 2005 by scientists who shared the vision of
simplifying the research process. Through direct collaboration with the
industry's most prominent and well respected publishers, the company now
offers the world's largest online rental service for scientific, technical and
medical research with more than 30 million articles from thousands of
authoritative journals. DeepDyve is headquartered in Sunnyvale, California
with offices in Shanghai, China. The company is privately held and backed by
high-profile angel investors.

(1) "Access by UK Small and Medium-sized Enterprises to Professional and
Academic Information," Mark Ware Consulting, 8/09

FOR MORE INFORMATION, CONTACT:
John Snedigar, Faultline Communications
john@faultlinecomms.com / 408-705-7518

SOURCE DeepDyve

John Snedigar of Faultline Communications, +1-408-705-7518,
john@faultlinecomms.com, for DeepDyve