AT&T and VEVO Team Up to Harness the Power of Premium Music Content on the Web

Companies Announce New Branding Agreement

NEW YORK, Oct. 27 /PRNewswire/ -- VEVO, the new premium music video and
entertainment service powered by YouTube, and AT&T have entered into a
branding and marketing agreement whereby AT&T will support VEVO's
comprehensive services across multiple connected platforms. The announcement
was made today by Rio Caraeff, president and chief executive officer of VEVO,
and Chris Schembri, vice president of media services for AT&T.

Launching later this year, music fans will have the ability to view
professionally-created content from Universal Music Group's and Sony Music
Entertainment's broad array of chart-topping artists through VEVO, the
innovative online premium music video hub being built for consumers,
advertisers and content owners that will blend the very best in top-notch
music content with YouTube's leading edge video technology and user community.
The content will be made available on YouTube, on VEVO.com, the service's
marquee destination site, and through a special VEVO branded embedded player.
The service will also serve as a syndication platform for additional internet
destination sites, expanding the reach of the VEVO brand across the worldwide
web.

"When you can reach people while they're pursuing one of their passions and
help them learn, do or share something important to them, you can more
strongly demonstrate how your brand is valuable and relevant to their lives,"
said Schembri. "Music and entertainment are two of the broadest-reaching and
influential 'passion points' for consumers, and aligning our brand with a new
property like VEVO gives us a chance to reach them in fresh, meaningful ways."

"The AT&T brand has come to symbolize innovation, convenience, flexibility and
global inclusiveness to millions of consumers, and we are delighted that the
company has joined us as one of our key launch participants," stated Caraeff.
"AT&T is also known for their innovative marketing and advertising programs,
so their decision to join VEVO at such an early stage reflects not only their
belief in our exceptionally compelling platform and content, but in our
ability to deliver against AT&T's unique brand vision."

About VEVO

VEVO is the premium music video and entertainment service created by Universal
Music Group (UMG) in partnership with Sony Music Entertainment (SME) and Abu
Dhabi Media Company and is powered by YouTube. VEVO and VEVO.com are scheduled
to launch in December 2009.

VEVO is the innovative online premium music video hub for consumers,
advertisers and content owners that blends the very best in top-notch music
content with YouTube's leading edge video technology and user community. The
content will be made available on YouTube, on VEVO.com, the service's marquee
destination site, and through a special VEVO branded embedded player. The
service will also serve as a syndication platform for additional internet
destination sites, expanding the reach of the VEVO brand across the worldwide
web.

SOURCE VEVO

Jennifer Press of VEVO, +1-212-331-2226, jennifer.press@vevo.com