IDFA Chairman Tells Senate that Now Is Time for New Dairy Policies that Allow for Innovation and Growth

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Tue Oct 27, 2009 11:10am EDT

IDFA Chairman Tells Senate that Now Is Time for New Dairy Policies that Allow
for Innovation and Growth


 WASHINGTON Oct. 27 /PRNewswire-USNewswire/ -- IDFA Chairman Paul Kruse, who
is CEO and president of Blue Bell Creameries in Brenham, Texas, told a Senate
panel that product innovation and increased global dairy product demand offer
the potential for growth that will benefit dairy farmers, dairy foods
manufacturers and consumers, but failing federal dairy policies are a barrier
to taking advantage of these opportunities. He testified before a joint
hearing of two subcommittees of the Senate Committee on Agriculture, Nutrition
& Forestry at the invitation of Subcommittee Chairs Kirsten Gillibrand (D-NY)
and Robert Casey (D-PA). 

"Our outdated dairy programs stand in the way of our industry's ability to
manage price volatility and are limiting our ability to expand demand for
dairy both domestically and internationally," said Kruse. "Current policies
significantly distort the market for dairy products and limit our industry's
ability to fully take advantage of our trading opportunities and to respond to
our competition for new food products here in the United States."

Kruse told the committee that now is the time for Congress to assist the U.S.
dairy industry by providing the necessary tools it needs to respond to and
meet the demands of a growing domestic and international dairy marketplace. 

"Our dairy industry needs to make a fundamental decision about its future.
Where do we want to go? Do we want an insulated, domestic oriented industry
with even greater government intervention in pricing, inventory management,
and supply control? Or do we want greater opportunity and growth for dairy
farmers and milk processors, large and small," said Kruse. 

Blue Bell, in business since 1907, manufactures a full line of ice cream
products and is recognized as the third largest ice cream brand in the United
States. It has manufacturing and distribution facilities across 18 states in
the South and Southeast United States, including Arkansas and Georgia.

As chairman of the International Dairy Foods Association, Kruse spoke on
behalf of its 220 dairy processing members, which represents more than 85
percent of the milk, cultured products, cheese and frozen desserts that are
produced and marketed in the United States. Members employ more than 120,000
people.

Read Kruse's full testimony here. 

The International Dairy Foods Association (IDFA), Washington, D.C., represents
the nation's dairy manufacturing and marketing industries and their suppliers,
with a membership of 550 companies representing a $110-billion a year
industry. IDFA is composed of three constituent organizations: the Milk
Industry Foundation (MIF), the National Cheese Institute (NCI), and the
International Ice Cream Association (IICA). IDFA's 220 dairy processing
members run more than 600 plant operations, and range from large
multi-national organizations to single-plant companies. Together they
represent more than 85 percent of the milk, cultured products, cheese and
frozen desserts produced and marketed in the United States. IDFA can be found
online at www.idfa.org. 

SOURCE  International Dairy Foods Association

Peggy Armstrong, +1-202-220-3508, +1-202-841-5827
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