Cellufun Launches First Global Virtual Goods Currency For Mobile

Consumers Worldwide Can Now Buy Virtual Goods Using Their Mobile Phones

NEW YORK, Oct. 27 /PRNewswire/ -- Cellufun (m.cellufun.com), the world's
largest mobile social gaming community, announced today that its FunCoin
currency, used for virtual goods transactions, is now available in over 25
countries to hundreds of millions of consumers using their mobile phones.
Consumers can now buy FunCoins to purchase Cellufun virtual goods with one
easy click, and charge the purchase to their mobile phone bill.

Consumer thirst for virtual goods, primarily on the Internet, created a new
$5.5 billion global market over the last three years. In the United States,
virtual goods transactions are predicted to top $1 billion by the end of 2009.
Making payments easy, secure, and widely available for consumers has been one
of the key inhibitors to virtual goods growth on mobile. Users of Cellufun's
mobile community use FunCoins to purchase virtual goods such as clothes,
jewelry, furniture, pets, and flirts.

"Any consumer from any country in the world will be able to easily buy virtual
goods using their mobile phone when we complete our rollout," said Neil
Edwards, CEO of Cellufun. "We've recently launched mobile payments in over two
dozen countries, eliminating almost overnight the key obstacles that have
prevented virtual goods from exploding on mobile to date. We sold 2.5 million
virtual goods within three months of launching them in the US, so we have no
doubt that there is global consumer demand as well."

Cellufun integrates directly with mobile operators and payment providers to
make FunCoins available globally. Coverage includes North America, most of the
European Union, India, Bangladesh, Indonesia, South Africa, Thailand, and
Turkey. Cellufun will soon allow payments in South America, China, and dozens
of other countries, making FunCoins one of the most widely available virtual
currencies in the world.

About Cellufun
Cellufun is the world's largest mobile social and gaming community where
people meet, shop, and play social games. It is available on any phone with a
data plan with no download required and can be accessed in 10 different
languages. Cellufun partners with mobile operators and media companies such as
Verizon Wireless, T-Mobile, MetroPCS, Virgin Mobile, AOL, and USA Today to
deliver branded entertainment and custom-designed mobile marketing solutions.
Cellufun garners over 200 million page views per month.

Contact: Keith Katz
48 Wall Street, 29th Floor
New York, NY 10005
Telephone: 212-385-2255
www.cellufun.com

Rubenstein Public Relations
Contact: Talia Mann, Joel Mazmanian
Telephone: 212-843-9341, 212-843-8295
Email: pr@cellufun.com

SOURCE Cellufun

Keith Katz, +1-212-385-2255; or Talia Mann, +1-212-843-9341, or Joel
Mazmanian, +1-212-843-8295, both of Rubenstein Public Relations,
pr@cellufun.com