The North Face Snow Report 2.0 Offers Improved Snow Updates and Resort Information

The North Face Snow Report 2.0 Offers Improved Snow Updates and Resort
Information
New iPhone Application Provides Detailed Weather Reports and Community
Feedback from Ski Resorts Around the Globe at No Cost

SAN LEANDRO, Calif., Oct. 27 /PRNewswire/ -- The North Face, the world's
premier supplier of authentic, innovative and technically advanced outdoor
apparel, equipment and footwear, has launched Snow Report 2.0, a free iPhone
weather application for skiers and snowboarders that aggregates
resort-specific Twitter updates and weather and snow condition feeds.

The North Face Snow Report 2.0 features weather updates and detailed daily
forecasts for the most popular domestic and international resorts. Utilizing
an innovative new format, The North Face Snow Report 2.0 is the first to
aggregate topical information and Twitter news feeds into one application,
allowing users to access instant peer-to-peer feedback about snow conditions
and tweet their own updates directly from the application.

As with the original The North Face Snow Report that launched in the winter of
2008, consumers are able to select, save and arrange favorite winter resorts
for easy and quick access to the current and recent snowfall, wind direction
and wind speed information. In addition to the new Twitter function, the
latest version features Push Notification, which alerts users about snowfall
at their favorite resorts by displaying an icon above the application logo.
Other new features include access to 24-, 48- and 72- hour total snowfalls,
more high resolution trail maps and avalanche advisories.

"The Snow Report 2.0 gives users the most current and accurate snow condition
updates and supplements that with community-based first-hand feedback from
skiers and snowboarders that are already on the slopes," said Aaron Carpenter,
vice president of marketing for The North Face.

The application also allows users to access driving directions to their
favorite resorts through Google Maps with the Locate function and quickly find
their way around upon arrival with the Trail Maps function. Consumers will be
able to access additional information through links to The Weather
Underground®, as well as resort specific Web sites and links to avalanche
forecasts for their favorite zones.

"Like most people who love skiing and snowboarding, I feel like I'm part of a
community when I'm on the trails," said world-renown snowboarder David
Carrier-Porcheron of The North Face Athlete Team. "Being able to get
first-hand insights from other people on the slopes is a great way of
connecting with the community."

The Snow Report 2.0 also features a The North Face Store Locator, a
TheNorthFace.com news feed and athlete image galleries. To download The North
Face Snow Report 2.0 at no cost, please visit the iTunes store. For more
information about The North Face, please visit www.thenorthface.com.

About The North Face®
The North Face, a division of VF Outdoor, Inc., was founded in 1968.
Headquartered in San Leandro, California, the company offers the most
technically advanced products in the market to accomplished climbers,
mountaineers, snowsport athletes, endurance athletes, and explorers. The
company's products are sold in specialty mountaineering, backpacking, running,
and snowsport retailers, premium-sporting goods retailers and major outdoor
specialty retail chains.

Contact:
Pamela Bennett
Communications Manager
The North Face
510-618-3654
pamela_bennett@vfc.com

SOURCE The North Face

Pamela Bennett, Communications Manager, The North Face, +1-510-618-3654,
pamela_bennett@vfc.com