Look3D and RealD Reach Licensing Agreement for First-Ever Collection of Premium RealD 3D Eyewear

Wed Oct 28, 2009 6:30am EDT

* Reuters is not responsible for the content in this press release.

Look3D and RealD Reach Licensing Agreement for First-Ever Collection of
Premium RealD 3D Eyewear




LOS ANGELES and MELBOURNE, Australia, Oct. 28 /PRNewswire/ -- Look3D, a
leading 3D vision company, and RealD, the world's leading 3D cinema technology
company, announced today that they have reached a licensing agreement for
Look3D to design, manufacture and distribute RealD 3D certified premium
eyewear.  Look3D eyewear will offer the same crisp, clear RealD 3D experience
as eyewear currently distributed at RealD equipped theatres and will be
compatible with all RealD theatres worldwide. 

"Moviegoers will be able to pick from a full line-up of premium RealD 3D
glasses in cool designs with shapes and styles that hug the face like regular
glasses," said Rhett Adam, director of Look3D.  "3D movies are booming and
we're excited for the millions of fans of RealD 3D around the world to
experience the next film in Look3D style."    

"Moviegoers are flocking to theatres in record numbers to experience RealD 3D
movies and now they'll be able to have their own pair of premium RealD 3D
glasses in a style that's all their own," said Joseph Peixoto, RealD president
of worldwide cinema.  "Like people having a pair of sunglasses, movie fans
will have a pair of RealD 3D glasses personalized in style and fit, and
certified by RealD to assure a fantastic movie experience.  We look forward to
additional announcements about the introduction of designer 3D glasses from
top fashion brands and prescription RealD 3D eyewear in the near future."

Look3D will create multiple RealD compatible eyewear collections for adults
and children, including a premium collection of glasses of the highest quality
with styles matching today's most popular eyewear designs.  Look3D will also
offer a themed collection of glasses with colors, shapes and other design
elements matching a variety of upcoming 3D major motion picture releases. 

Look3D RealD eyewear will be available for purchase beginning in December with
sales through Look3D, at movie theatres and online retail sites. Check out
Look3D's website at www.look3d.com for a sneak peak of what is to come in
2010.

RealD 3D movies are the new generation of entertainment, with crisp, bright,
ultra-realistic images so lifelike moviegoers feel like they've stepped inside
the movie. A driving force in this year's elevated box office totals
delivering three to four times per screen revenue of the same film on 2D
screens, RealD 3D adds depth that puts moviegoers in the thick of the action,
whether they're joining favorite characters in a new world or dodging objects
that seem to fly into the theatre. RealD pioneered today's digital 3D and is
the world's most widely used 3D cinema technology with over 9,000 screens
under contract and nearly 4,000 screens installed in 48 countries.

About RealD
RealD is the global leader in 3D, bringing the most advanced and realistic
digital 3D experience to cinemas worldwide. RealD's new generation technology,
deployed across the world's largest 3D platform, provides a stunningly
lifelike viewing experience. Beyond cinema, RealD is the worldwide inventor
and provider of key stereoscopic technologies used in science, manufacturing,
marketing, and other industries, with 30 years of scientific development
behind its systems. RealD's mission-critical 3D visualization technologies are
used by organizations such as NASA, Pfizer, BMW, Boeing and more. Visit
www.realD.com for more information.

About Look3D
Look3D Eyewear is a specialist eyewear company assisting studios, cinemas and
movie lovers in the transition into Digital 3D by creating seamless vision
solutions which allow the audiences to engage the on-screen story like never
before.  Our goal is to ensure movie lovers experience Digital 3D as intended
by film makers.  Look3D Eyewear guarantees that all its glasses meet the
specific RealD engineering specifications.  For further information, please
contact Look3D via the contact points listed below.

    Contact:
    Rick Heineman (RealD)
    (310) 385-4020
    rheineman@reald.com

    Kelly Mullens (42West for RealD)
    (310) 477-4442
    kkmullens@42west.net

    Rhett Adam (Look3D)
    +613 9576 2244
    rhett@look3d.com




SOURCE  RealD

Rick Heineman of RealD , +1-310-385-4020, rheineman@reald.com; or Rhett Adam
of Look3D, +613 9576 2244, rhett@look3d.com; or Kelly Mullens of 42West,
+1-310-477-4442, kkmullens@42west.net for RealD
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