Gold's Gym Hosts World's Largest Calorie 'Burn-a-thon' In an Effort to 'Do a 180' On Diabetes

Gold's Gym Hosts World's Largest Calorie 'Burn-a-thon' In an Effort to 'Do a
180' On Diabetes
Company Teams with American Diabetes Association in Worldwide Attempt to Burn
180 Million Calories and 50,000 Pounds of Fat

DALLAS, Oct. 28 /PRNewswire/ -- In honor of American Diabetes Month and the
launch of the American Diabetes Association's (ADA) new "Stop Diabetes"
campaign, Gold's Gym is hosting a first-of-its-kind calorie "Burn-a-thon" to
promote diabetes awareness. On Saturday, November 7th, Gold's Gym locations
around the world will open their doors to the public, inviting people to take
place in the record-setting event. Gold's Gym and the ADA have set a
world-record goal of burning 180 million calories in 24 hours, to demonstrate
the need to "Do a 180" on the growing diabetes epidemic.

The idea is simple: invite the world to Gold's Gym that day to "donate" their
calories to the cause. Whether it's 5 minutes on the treadmill, 20 minutes on
the elliptical machine, an hour long group exercise class or 30 minutes of
lifting weights, all calories burned by exercising will count as a donation to
the cause. Gold's Gym has even created a special calorie guide that shows how
many calories are burned with each activity performed at the gym.

"We are proud to invite people everywhere to join us as we work to promote
diabetes education, research and awareness," said Lisa Zoellner, chief
marketing officer, Gold's Gym International. "By setting a new record for the
most calories burned in a single day, we are hoping to both generate awareness
and demonstrate the pervasiveness of diabetes. This event will also generate
important funds for diabetes research."

From now until November 7th, consumers can visit Gold's Gym for a free workout
and make a donation to the ADA by purchasing special "Burn-a-thon" pin-up
jerseys. In addition, a special Web site has been created
(www.diabetes.org/tour-goldsburnathon) where people can make donations
directly to the ADA online. The site also features the Gold's Gym's calorie
burning charts.

On the day of the Burn-a-thon, consumers can simply walk in to any
participating Gold's Gym and perform the exercise of their choice. Fitness
professionals will be on hand to demonstrate all of the equipment and
activities in the gym and consumers can utilize the calorie burning charts so
they can decide how many calories they would like to "pledge."

In addition to the Burn-a-thon, Gold's Gym supports the ADA by sponsoring the
organization's signature cycling event, The Tour de Cure®. Gold's Gym has
also worked with the organization to develop a variety of initiatives and
resources that support the fight against diabetes, including a special guide
on how to start an exercise routine, a web site (www.goldsgym.com/ada) that
features tips on fighting diabetes with fitness and a special discounted gym
membership for anyone affected by the disease.

About Gold's Gym

Established in Venice, Calif. in 1965, Gold's Gym is the largest full service
gym chain in the world with more than 700 locations in 43 states and 28
countries. Gold's Gym offers the latest equipment and services, including
group exercise, personal training, cardiovascular equipment, group cycle,
Pilates and yoga. With nearly 3.5 million members worldwide, Gold's Gym helps
all kinds of people achieve their individual potential through fitness.

SOURCE Gold's Gym

Kristy Rivera, MWW Group, +1-212-827-3754, krivera@mww.com, or Dave Reiseman,
Gold's Gym International, +1-214-296-5062, dreiseman@goldsgym.com