Mounting Consumer Interest Creates Significant Opportunity for Brands to Connect with Customers via Mobile Device

HipCricket Consumer Survey Reveals Growing Demand for Brands to Leverage the
Mobile Marketing Medium with 37 Percent of Consumers Showing Interest in
Participating in Mobile Customer Loyalty Programs
KIRKLAND, Wash.--(Business Wire)--
Growing consumer interest in mobile marketing and customer loyalty programs has
created a significant and largely untapped opportunity for brands to connect
with customers on their mobile devices. The second annual HipCricket Mobile
Marketing Survey shows that while 37 percent of consumers would be interested in
participating in a mobile customer loyalty program from a brand they trust, 83
percent say their favorite brand has yet to market to them via their most
personal device, their mobile phone.

Mobile marketing campaigns are becoming significantly more influential and
effective, according to the study. HipCricket found that of those consumers who
have received mobile marketing offers, 47 percent have brand recall and 94
percent of those remember the specific call to action.

The survey highlights the continued influence of text messaging/SMS as both a
communications and marketing tool. Specific findings include:

* Aside from phone calls, 73 percent of people said they use their mobile device
most for texting friends
* 34 percent have received a marketing offer on their cell phone via text
message (up from 28 percent in 2008)

The study revealed that the mobile Web continues its momentum as an increasingly
important information resource for consumers. Specifically:

* 85 percent of respondents agree that the mobile Web is a valuable source for
information that interests them
* 21 percent of respondents access the mobile Web at least once per day and 37
percent access it at least once per week
* 41 percent of respondents have visited a retailer`s website from their mobile
phone. The most popular reasons include:

* To find store locations - 70 percent
* To find store hours - 51 percent
* To get directions - 39 percent
* To look for coupons/promotions - 29 percent

"With consumer interest in mobile marketing continuing to steadily increase,
it`s clear that now is the time for brands to launch and execute their mobile
strategy and programs," said Scott Debson, HipCricket`s Vice President of Brand
Solutions. "Mobile initiatives are succeeding because they connect a demand from
the consumer with high levels of recall. The study highlights that brands should
be taking advantage of the mobile medium."

About the 2009 Mobile Marketing Survey

The 2009 HipCricket Mobile Marketing Survey is a national survey designed to
provide insight into consumer attitudes towards mobile marketing and their
mobile behavior. The survey was conducted in September 2009 via email and is
based on 511 respondents. The survey is sponsored by Kirkland, Washington based
HipCricket. To request a research brief with detailed information on the
findings, please contact Nicole Cornwell at hipcricket@famapr.com.

About HipCricket

HipCricket, Inc. drives new revenue and customer loyalty for consumer brands,
broadcast stations, and media companies through strategic, creative and
measurable mobile marketing interactivity. Recognized as a pioneer by CTIA, the
preeminent wireless association, the mobile marketing software and solutions
company has delivered more than 45,000 successful campaigns for customers
including Coca Cola, Staples, Hershey`s, Jameson, Clear Channel Radio, Premiere
Radio Networks, Sandusky Broadcasting and NBC. With its industry-leading
technology and experienced, customer-focused team, HipCricket produces
interactive campaigns through SMS, Mobile Web/WAP, and mobile advertising and
now connects brands with audiences they desire to reach via the first
comprehensive Hispanic Mobile Marketing Network. The company is based near
Seattle with additional operations in New York and Mexico City. More information
can be found at www.hipcricket.com.

fama PR
Nicole Cornwell, 617-758-4191
hipcricket@famapr.com

Copyright Business Wire 2009