Direct Wines Selects iMarketing LTD As Agency Of Record For All Online Marketing Initiatives

Direct Wines Selects iMarketing LTD As Agency Of Record For All Online
Marketing Initiatives
Leading UK Wine Delivery Service Taps Online Marketing Firm to Drive US
Expansion with Affiliate, Search, and CPA Marketing Programs

PRINCETON, N.J., Oct. 28 /PRNewswire/ -- iMarketing LTD
(www.iMarketingltd.com), a full-service online marketing agency, today
announced that it has been selected to implement an integrated online
marketing program for Direct Wines, supporting the company's expansion in the
US and increased emphasis on online sales**. Through affiliate, search engine,
and CPA marketing, iMarketing will be focused on generating more
cost-effective orders for Direct Wines, increasing site traffic and sales
growth with improved ROI.

With relationships with top wine producers from around the world, Direct Wines
has built a successful wine marketing business over more than 40 years in the
UK, and recently established a strong foothold in the US market. Shortly after
expanding its online presence, the company found that its existing CPA and
search programs were not generating the sales they expected.

"iMarketing LTD demonstrated a clear ability to deliver results through
integrated programs that emphasize creative thinking and extensive testing -
elements that we felt were lacking from our previous approach," said Helen
Gunn, VP of Marketing and Partnerships at Direct Wines. "Even in the early
stages of our engagement, we can see the dramatic difference that this
transparent approach has had on our online sales** activity, which doubled in
volume while reducing costs per acquisition within just one month."

As agency of record, iMarketing LTD is helping Direct Wines build a more
scalable CPA channel, including identifying and testing partners to monitor
quality and find the right mix. The agency will also be developing a new
affiliate channel and a comprehensive search engine marketing strategy,
working closely with Direct Wines to ensure that each program works together
effectively to achieve the best results.

"When Direct Wines described to us the kind of partner they needed for their
online marketing efforts, we knew it was a perfect fit," said Keith Kochberg,
Chief Executive Officer of iMarketing LTD. "We pride ourselves in helping
companies boost their online sales through targeted, measurable programs -
programs that are proven to work because we continuously find new ways to
improve them and ensure that they are always meeting our clients' exact needs.

** All wine orders are accepted and fulfilled by licensed retailers.

About iMarketing LTD

iMarketing LTD (www.imarketingltd.com) is a leading full-service online
marketing agency delivering measurable results for clients such as Yahoo!, Dow
Jones, eDiets, Forbes, AARP and Move, Inc. iMarketing's innovative programs
enable Fortune 500 and Media Metrix 100 companies to profitably acquire new
customers and increase revenues through a wide range of online channels,
including search marketing, online media planning & buying, affiliate
marketing, research, and technology. With a focus on ROI and proven experience
across multiple verticals, iMarketing has earned the trust of many blue chip
companies who demand accountability.

SOURCE iMarketing LTD

Jesson Burnam, Resound Marketing, +1-609-279-0050 x104,
jesson@resoundmarketing.com