TEAM Coalition Proudly Partners With Hillard Heintze for Responsibility Has Its Rewards Sweepstakes

ALEXANDRIA, VA, Oct 28 (MARKET WIRE) --
TEAM Coalition (Techniques for Effective Alcohol Management) is proud to
partner with Hillard Heintze, a leading strategic security advisory and
management firm, to confirm the eligibility of grand prize winners in the
Responsibility Has Its Rewards (RHIR) sweepstakes for designated drivers
with all professional sports leagues.

Game 1 of the Major League Baseball World Series(R) is tonight at Yankee
Stadium. The Yankees Designated Driver for the Season, Jason Abelove,
received two tickets to the game and will be recognized on the stadium
video board as one of the grand prize winners of the RHIR sweepstakes with
MLB. On Saturday, October 31, 2009, the Phillies Designated Driver for the
Season, Carol Schiffman, will attend Game 3 of the World Series and she
will also be recognized on the stadium video board at Citizens Bank Park
as the other grand prize winner of the RHIR sweepstakes with MLB. Hillard
Heintze provided background checks for both winners with the support of
S2Verify, the background screening industry's new revolutionary
technology, to confirm their eligibility.

Hillard Heintze will provide similar services for TEAM Coalition when TEAM
rewards the Designated Drivers for the Season who will attend MLS Cup(R)
at Qwest Field on November 22, 2009, Super Bowl XLIV(R) at Dolphin
Stadium on February 7, 2010, the 2010 NCAA(R) Men's Final Four(R) and
Championship Game in April 2010, the Stanley Cup Finals(R) in May 2010
and the NBA Finals(R) in June 2010.

TEAM Coalition is an alliance of professional and collegiate sports,
entertainment facilities, concessionaires, stadium service providers, the
beer industry, broadcasters, governmental traffic safety experts, and
others working together to promote responsible drinking and positive fan
behavior at sports and entertainment facilities. TEAM Coalition members
are united by a shared mission to provide effective alcohol service
training in public assembly facilities and promote responsible alcohol
consumption that enhances the entertainment experience while reducing
alcohol-related instances both in facilities and on surrounding roadways.

To accomplish this mission, TEAM focuses on three main efforts --

-- Training for facility employees in the effective sale, service, and
consumption of alcohol
-- Defining, communicating and enforcing alcohol service and fan conduct
policies at sports and entertainment facilities
-- Promotional campaigns to encourage fans to designate a sober driver
and behave appropriately

TEAM's Responsibility Has Its Rewards(TM) promotion for designated
drivers counted half a million sports fans who pledged to be designated
drivers at MLB, MLS, NFL and NBA games in 2008. TEAM anticipates the
total number for 2009 to be even greater. MLB saw nearly a ten-percent
increase in designated drivers from 334,000 in 2008 to 365,000 in 2009.

"We're very proud to be supporting TEAM Coalition's promotion," said
Arnette Heintze, co-founder and CEO of Hillard Heintze, recently ranked on
the 2009 Inc. 500 List as one of the fastest-growing private companies in
the United States. "Almost every single day, we're working
shoulder-to-shoulder with some of the largest and most important
entertainment companies, national sports franchises and major event
sponsors in this country to help their staffing, training and operational
decision-makers understand that the persistence with which they promote,
reinforce and sustain a responsible approach to alcohol consumption can
have an enormous impact in reducing their overall risk and legal
liability, improving their security-related outcomes, and protecting the
safety of their fans and visitors as well as their capital assets and,
ultimately, their corporate brands and reputations."

"It is critical to TEAM Coalition that the winners of the Responsibility
Has Its Rewards sweepstakes for designated drivers are true
representatives of responsible behavior," said Jill Pepper, executive
director of TEAM Coalition. "Hillard Heintze provides us with assurance
that the Designated Drivers for the Season and sweepstakes winners are
exemplary fans, worthy of such special experiences -- not only to attend
the games but to be recognized on behalf of all the fans who pledge to
stay sober and make sure their friends and family get home safely."

About TEAM Coalition

TEAM Coalition members and supporters include Major League Baseball, Major
League Soccer, National Basketball Association, National Football League,
National Hockey League, National Collegiate Athletic Association, ARAMARK,
Delaware North Companies -- Sportservice, Beer Institute, Anheuser-Busch
Companies, MillerCoors Brewing Company, National Association of
Broadcasters, Live Nation, Contemporary Services Corporation,
International Association of Assembly Managers, and the National Highway
Traffic Safety Administration. For more information go to
www.teamcoalition.org.

About Hillard Heintze

Hillard Heintze provides the strategic thought leadership, trusted counsel
and end-to-end services that help senior executives -- those responsible
for the performance of leading public and private corporations as well as
government agencies and major public service organizations -- assess,
establish and carry out best-in-class security strategies and
investigations to protect and preserve the safety of their people,
property, performance and reputation. For more information go to
www.hillardheintze.com.

Contact:
Jill Pepper
703-647-7431
jill@teamcoalition.org

Copyright 2009, Market Wire, All rights reserved.

-0-