Yellow Pages Group Partners with Marchex to Bring Search Engine Marketing and Other Performance-Based Services to Canadian Businesses

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Wed Oct 28, 2009 9:00am EDT

MONTREAL & SEATTLE--(Business Wire)--
Yellow Pages Group (TSX:YLO.UN), Canada`s leading local advertising company, and
Marchex, Inc. (NASDAQ: MCHX), a leading local search and performance advertising
company, today announced a partnership to provide simple, local online
performance-based advertising products and services to Canada`s small and
medium-sized business (SMB) customers. 

Under this agreement, Yellow Pages Group (YPG) will use the award-winning
Marchex Connect product suite to power its performance-based advertising
services. These new services include search- and call-based marketing and
analytics, and are designed to drive new customers for Canadian businesses with
a focus on measurable performance. The services will be in market on a national
basis in January 2010. 

"YPG makes it simple for SMB advertisers to find new business. We already
provide merchants and businesses of all types with leads from multiple sources
across the Internet, mobile and print media. The new paid search product is a
full service offering designed to be simple, effective and hassle-free for
advertisers," said Stephane Marceau, Chief Marketing Officer, Yellow Pages
Group. "The services will allow our advertisers to find new business through
search engines such as Bing (MSN), Yahoo!, Google and other top tier online
properties. Marchex is a natural partner for us given their experience in the
U.S. with leading publishers serving small and medium-size businesses." 

"YPG is the trusted source for Canadian businesses when it comes to local
advertising," said Russell C. Horowitz, Marchex Chairman and CEO. "This
strategic partnership reinforces Marchex Connect as the platform of choice for
companies who want to offer performance advertising products to their SMB end
customers. We look forward to helping YPG further extend their leadership
position in the Canadian local advertising market and believe this is the first
of many exciting opportunities our two companies will work on together." 

About Yellow Pages Group

Yellow Pages Group is Canada's leading local commercial search provider. Each
year, it publishes more than 340 Yellow Pages and residential directories. YPG
also owns and operates Canada's most visited online directories - YellowPages.ca
and Canada411.ca along with CanadaPlus.ca, a network of seven local city sites.
YellowPages.ca can be accessed on mobile devices as well as at mobile.yp.ca and
through mobile applications on BlackBerry, Apple iPhone and Google`s Android.
Yellow Pages Group is indirectly held by Yellow Pages Income Fund (TSX: YLO.UN).
For more information, visit www.ypg.com or for recent news on the Company,
follow http://twitter.com/yellowpages_ca. 

About Marchex

Marchex, Inc. (www.marchex.com) is a leading local search and performance
advertising company. Marchex's innovative advertising platform delivers search-
and call-based marketing products and services for local and national
advertisers. Marchex's local search network, one of the largest online, helps
consumers make better, more informed local decisions through its content-rich
Web sites that reach tens of millions of unique visitors each month. 

Forward-Looking Statements

This press release contains forward-looking statements that involve substantial
risks and uncertainties. All statements, other than statements of historical
facts, included in this press release regarding our strategy, future operations,
future financial position, future revenues and other financial guidance,
acquisitions, projected costs, prospects, plans and objectives of management are
forward-looking statements. We may not actually achieve the plans, intentions or
expectations disclosed in our forward-looking statements and you should not
place undue reliance on our forward-looking statements. Actual results or events
could differ materially from the plans, intentions and expectations disclosed in
the forward-looking statements we make. There are a number of important factors
that could cause Marchex's actual results to differ materially from those
indicated by such forward-looking statements, which are described in the "Risk
Factors" section of our most recent periodic report and registration statement
filed with the SEC. All of the information provided in this release is as of
Oct. 28, 2009 and Marchex undertakes no duty to update the information provided
herein.

Marchex
Press:
Robin Handaly, 206-331-3474
Email: pr(at)marchex.com
or
Investor Relations:
Trevor Caldwell, 206-331-3600
Email: ir(at)marchex.com
or
Yellow Pages Group
Media:
Annie Marsolais, 514-934-4016
Director, Corporate Communications
Email: annie.marsolais(at)ypg.com
or
Investor Relations:
Catherine Caplice, 416-412-5598
Email: Catherine.caplice(at)ypg.com 



Copyright Business Wire 2009

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