Free Disney App Now Available on App Store

New App Brings Popular Disney Characters, Video, Music and Games to iPhone and
iPod touch; Offers Innovative `Click2Life` Feature and Syncs with Other Disney
Apps
NORTH HOLLYWOOD, Calif.--(Business Wire)--
Disney.com today announced it has launched an app for iPhone and iPod touch on
the App Store. The Disney App features an array of high quality Disney content
including areas dedicated to Characters, Music, Video and Games. Content in the
app will be updated regularly, providing kids and families with instant access
to the latest Disney news and entertainment.

The new Disney App will also offer innovative features including "Click2Life"
which allows iPhone users to take pictures of images from the online version of
Disney.com with their device that will then come to life within the app and turn
into an animated image. Additionally, the Disney App will automatically discover
other Disney apps and games available through the App Store, organizing all
Disney-branded content within one destination on each device so users can easily
access their favorite games and entertainment content.

Key content features within the new Disney App include:

* Disney at your fingertips - instant access to the latest Disney news and
entertainment.
* Characters - interact with hundreds of Disney`s most popular characters
through customizable photo frames and audio greetings that can be customized by
users.
* Music - listen to Radio Disney live, play "Name that Song," watch music videos
and purchase the latest Disney music from the iTunes Store.
* Videos - watch new featured and original videos each week including
Disney.com`s "Backstage Pass" and "Spotlight" segments.
* Games and My Disney Apps - download and manage free and paid Disney games and
other apps.

"While this app provides seamless access to all things Disney, delivering
unmatched entertainment and information directly to mobile devices, we`re not
simply recreating Disney.com on your iPhone or iPod touch," stated Jason Davis,
vice president, Disney.com. "Features like `Click2Life` utilize iPhone`s
revolutionary functionality to create exciting new ways to interact with Disney
characters and content."

The Disney.com App is available for free from the App Store on iPhone and iPod
touch or at iTunes.com/WaltDisney along with an extensive line-up of other free
and paid Disney Apps.

Already an online and mobile Web powerhouse, Disney.com reaches nearly 31
million unique visitors per month, ranking as the No. 1 Community-Family &
Parenting site. Among mobile Web sites, Disney.com ranks as the No. 1
entertainment mobile site. Disney also has an expanding line-up of paid apps
currently available in the App Store including Toy Story Mania!, Disney Fairies
Fly, The Nightmare Before Christmas and Breakspin, among many others.

About Disney Online

Disney Online (www.Disney.com or text MOBILE to DISNEY*), a unit of Disney
Interactive Media Group, produces the No. 1 ranked community-family and
parenting destination on the World Wide Web. Launched in 1996, Disney.com is the
online and now mobile web gateway to all of the company's Disney-branded
entertainment initiatives, providing comprehensive access to, and information
about Disney movies, travel, television, games, music, shopping and live events.

In addition, Disney Online develops and publishes a range of online products and
services including Pirates of the Caribbean Online, Disney's Toontown Online,
Disney Fairies Pixie Hollow and Disney Club Penguin.

Sources:

* Traffic: comScore Media Metrix September 2009
* Mobile: m:metrics August 2009 and internal tracking

*Msg. and data rates may apply. If you`re under 18, get your parents` permission
first.

Disney Online
Brandy Phillips, 818-623-3764
Brandy.Phillips@Disney.com
or
Jonalyn Morris PR
Jonalyn Morris, 310-398-9372
jonalyn@jonalynmorrispr.com

Copyright Business Wire 2009