truTV Gets Sturgis Fever at World's Largest Biker Bar in New Series FULL THROTTLE SALOON

truTV Gets Sturgis Fever at World's Largest Biker Bar in New Series FULL
THROTTLE SALOON
One-Hour Series Premiering Tuesday, Nov. 10, at 10 p.m. (ET) Goes Behind the
Scenes at Michael Ballard's Biker Haven

ATLANTA, Oct. 28 /PRNewswire/ -- Engines, leather, tattoos and beer. They're
all on tap as truTV heads to the legendary Sturgis Motorcycle Rally in
Sturgis, S.D., in the wild new series FULL THROTTLE SALOON. The show, which
takes viewers behind-the-scenes at Michael Ballard's legendary biker watering
hole, is set to premiere Tuesday, Nov. 10, at 10 p.m. (ET).

(Logo: http://www.newscom.com/cgi-bin/prnh/20091007/CL88870LOGO )

The Throttle is the "World's Largest Biker Bar," a 30-acre enormous
indoor/outdoor bar with several large stages, a burn-out pit, a tattoo parlor,
zip lines, a wrestling ring, restaurants, dozens of stores, hundreds of cabins
for rent and parking for thousands of bikes. Because it is only open two
weeks a year during the infamous rally, owner Michael Ballard and his team
have to pull in a year's worth of receipts in these two wild weeks. He
gambles that the country's most beautiful bartenders and biggest music acts
will bring in the thousands of patrons he needs to make his number.

This year, Michael can add the recession to his list of unpredictable factors,
which also include weather, biker gangs, the egos of some of the country's
biggest musical acts, and local law enforcement. All these gambles pile the
stress on the team, but they must hold it all together for two weeks, or the
Full Throttle Saloon could go bust.

FULL THROTTLE SALOON is executive-produced by Arthur Smith, Kent Weed and
Frank Sinton of A. Smith & Co.; Jesse James Dupree of Mighty
LoudEntertainment; and Arnold Rifkin of Cheyenne Enterprises. The project
emerged from a newly formed partnership between Dupree and Rifkin. Dupree is
the chainsaw-wielding leader of the Southern rock group Jackyl who built
Mighty Loud into a multimedia empire and counts among his credits MTV's hit
series Two-A-Days: Hoover High. After selling Triad Artists to the William
Morris Agency in 1995, Rifkin became President of WMA. In 2000, Rifkin left
WMA and formed Cheyenne Enterprises with Bruce Willis. He has since produced
such feature films as Hart's War, Tears of the Sun, The Whole Ten Yards, 16
Blocks, Live Free or Die Hard and the mixed martial arts film Blood & Bone.

Founded by Arthur Smith and Kent Weed in 2000, A. Smith & Co. Productions
generates some of the most innovative, highly-rated and high quality
unscripted programming for the domestic and international television
marketplace. Since its launch the company has created over 600 hours of
programming and developed and produced the number one show in America an
astonishing 12 times and a top 5 show over 50 times. The company's current
production slate includes the Emmy(®) nominated hit show Hell's Kitchen as
well as Kitchen Nightmares with Chef Gordon Ramsay; I Survived a Japanese Game
Show; Crash Course; the critically acclaimed documentary series American
Gangster; UFC Countdown; and Pros vs. Joes 4: All-Stars. A Smith & Co.'s
highly rated programming and executive team have been nominated for several
awards including a DGA Award, a NAACP Image Award and a Rose d'Or of which
they won two in 2009 for I Survived a Japanese Game Show.

truTV is television's destination for real-life stories told from an exciting
and dramatic first-person perspective. Currently seen in 91 million U.S.
households, the 17-year-old network is enjoying its best deliveries ever in
key demographics. truTV features high-stakes, action-packed originals that
give viewers access to places and situations they can't normally experience.
truTV's primetime fan favorites include the original series Black Gold,
Operation Repo, The Smoking Gun Presents: World's Dumbest... and Forensic
Files. During the daytime, the channel features expert trial coverage under
the name IN SESSION.

Turner Broadcasting System, Inc., a Time Warner company, creates and programs
branded news, entertainment, animation and young adult media environments on
television and other platforms for consumers around the world.

Follow truTV public relations on Twitter at http://twitter.com/trutvpr.

SOURCE truTV

Cassie Bryan, Los Angeles, +1-818-977-4567, cassie.bryan@turner.com, or
Heather Sautter, Atlanta, +1-404-885-0746, heather.sautter@turner.com, or
Susan Ievoli, New York, +1-212-275-8016, susan.ievoli@turner.com