Winners Chosen for the 2009 Drucker Award for Nonprofit Innovation

Top Prize of $100,000 Given to New York`s Center for Court Innovation
CLAREMONT, Calif.--(Business Wire)--
The Drucker Institute at Claremont Graduate University has announced the winners
of the 2009 Peter F. Drucker Award for Nonprofit Innovation.

The Center for Court Innovation, a New York-based nonprofit think tank that
helps courts and criminal justice agencies aid victims, reduce crime and improve
public trust in the justice system, is the recipient of the $100,000 first-place
prize-an award made possible in large part through the generosity of The
Coca-Cola Foundation.

Founded as a public-private partnership between the New York State Unified Court
System and the Fund for the City of New York, the Center serves as the court`s
independent research and development arm, creating demonstration projects that
test new ideas. The Center`s projects include community courts, drug courts,
reentry courts, domestic violence courts and mental-health courts.

This year`s second-place winner (to receive $7,500) is Urban Farming, a
Detroit-based organization that plants gardens on unused land and in other
spaces (such as rooftops and "edible walls" on building exteriors) to grow
produce for people in the inner-city who are food insecure. The organization`s
fenceless gardens allow people to pick food for free at any time, day or night,
without compromising their dignity. The third-place winner (to receive $5,000)
is the Population Media Center in Shelburne, Vt. It uses serialized melodramas
(such as prime-time soap operas), written and produced in the local languages of
participating countries, to impart lessons about family planning, avoidance of
AIDS, the elevation of the status of women and the prevention of child
exploitation.

The Drucker Institute will honor the first-place winner and two runners-up at a
gala dinner in Los Angeles on Dec. 10. The keynote speaker at the event will be
David Paine, an expert on how social media is transforming the face of
volunteering in America and the president and co-founder of MyGoodDeed, the
nonprofit that helped establish Sept. 11 as a National Day of Service and
Remembrance. This year`s award dinner is part of the Drucker Centennial, a
global celebration marking the 100th birthday of Peter Drucker.

At the heart of the Center for Court Innovation`s work is a philosophy that,
rather than simply processing cases like widgets in a factory, the justice
system should focus on achieving better outcomes for victims, defendants and
communities. By pioneering the concept of "problem-solving justice," the Center
has helped shift how judicial performance is measured. Rather than simply
counting how many cases can be processed in a set period of time, the Center
asks courts to define their measurement of success differently, by asking
questions such as: What impact does case processing have on crime? Do defendants
comply with court orders? Is it possible to improve perceptions of fairness?

"What the Center is doing is a great example of the way Peter Drucker defined
innovation: change that creates a new dimension of performance," said Rick
Wartzman, executive director of the Drucker Institute. "Through its work, the
Center has literally changed the way that the major players in the
system-judges, attorneys, criminal justice officials-think about their jobs and
the impact they`re having. Through its community-court model, the Center has
been able to take low-level offenders and give them a chance to repair the harm
they`ve done and be reintegrated into the fabric of their neighborhoods.
Victims, meanwhile, are given a greater voice in the process and have enjoyed
enhanced safety.

"It is also fitting that the Center is a public-private partnership," Wartzman
added. "Drucker believed strongly that for society to be healthy, each sector
has a vital role to play."

The judges for the Drucker Award-Wartzman; Karen Baker, California`s Secretary
of Service and Volunteering; Allison Graff-Weisner, executive director of City
Year Los Angeles; Ira Jackson, dean of the Peter F. Drucker and Masatoshi Ito
Graduate School of Management; Geneva Johnson, secretary of the Leader to Leader
Institute`s Board of Governors; and C. William Pollard, chairman emeritus of
ServiceMaster Co.-were particularly impressed with the results that the Center
has achieved. For instance, in southwest Brooklyn, major crime has declined by
50% since the opening of the organization`s Red Hook Community Justice Center.
At the same time, some 78% of local residents now approve of the courts, up from
just 12% before Red Hook was launched.

Greg Berman, director of the Center, noted that he and his colleagues are
thrilled to win the Drucker Award. "There is no higher honor in our book,"
Berman said. "We`re enormously proud to be associated with the past winners of
this prize and with the spirit of Peter Drucker. Like Drucker, we believe in the
transformative potential of the social sector. We have worked enormously hard
over the past 15 years to reform the justice system, both here in New York and
around the world. The Drucker Award will give us a booster shot of momentum as
we continue to advance our vision of a more effective and humane justice
system."

The Drucker Award for Nonprofit Innovation has been given annually since 1991 to
recognize existing programs that have made a real difference in the lives of the
people they serve. Cash prizes are designed to celebrate, inspire and further
the work of innovative social-sector organizations based in the United States.
Thanks to funding from The Coca-Cola Foundation, the first-place award will be
increased to $100,000 through at least 2015, up from the $35,000 prize of
previous years.

About the Drucker Institute

The Drucker Institute at Claremont Graduate University is a think tank and
action tank whose purpose is to stimulate effective management and ethical
leadership across all sectors of society. It does this, in large part, by
advancing the ideas and ideals of Peter F. Drucker, the father of modern
management.

The Institute acts as a hub for a worldwide network of Drucker Societies:
volunteer-driven organizations that are using Drucker`s teachings to bring about
positive change in their local communities.

In addition, the Institute maintains a digital archive of Drucker`s papers;
undertakes research that builds on Drucker`s writings; offers an annual $100,000
prize for nonprofit innovation; produces curricular material that distills
Drucker`s decades of leading-edge thinking, including through an engaging,
do-it-yourself workshop-in-a-box called "Drucker Unpacked"; applies Drucker`s
work to current events (through a regular online column in BusinessWeek by
Institute Executive Director Rick Wartzman and through a social media tool
called Drucker Apps); and hosts visiting fellows with Drucker-like insights and
values.

The Institute is a close affiliate of the Peter F. Drucker and Masatoshi Ito
Graduate School of Management, which is training the next generation of leaders
and managers to do good while they do well.

For more, please visit www.DRUCKERinstitute.com.

About Claremont Graduate University

Founded in 1925, Claremont Graduate University is one of the top graduate
schools in the United States. Our nine academic schools conduct leading-edge
research and award masters and doctoral degrees in 22 disciplines. Because the
world`s problems are not simple nor easily defined, diverse faculty and students
research and study across the traditional discipline boundaries to create new
and practical solutions for the major problems plaguing our world. A Southern
California based graduate school devoted entirely to graduate research and
study, CGU boasts a low student-to-faculty ratio.

About The Coca-Cola Company

The Coca-Cola Company (NYSE: KO) is the world`s largest beverage company,
refreshing consumers with nearly 500 sparkling and still brands. Along with
Coca-Cola, recognized as the world's most valuable brand, the Company`s
portfolio includes 12 other billion dollar brands, including Diet Coke, Fanta,
Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid and Georgia Coffee.
Globally, we are the No. 1 provider of sparkling beverages, juices and juice
drinks and ready-to-drink teas and coffees. Through the world's largest beverage
distribution system, consumers in more than 200 countries enjoy the Company`s
beverages at a rate of nearly 1.6 billion servings a day. With an enduring
commitment to building sustainable communities, our Company is focused on
initiatives that protect the environment, conserve resources and enhance the
economic development of the communities where we operate. For more information
about our Company, please visit our Web site at www.thecoca-colacompany.com.

Drucker Institute
Christina Johnson, 909-607-9212

Copyright Business Wire 2009