LucidMedia Launches Free Auditing Service For Agencies, Setting Interactive Advertising`s Contextual Standard For Demand-Side Transparency, Insight, And Control

RESTON, Va.--(Business Wire)--
LucidMedia (lucidmedia.com), the optimized contextual targeting display ad
network, announced today that its auditing service is now available at no cost
to agencies.

Based on its Verified Inventory Platform (VIP) which launched in February and
has since undergone significant testing in the field, the new auditing service
gives interactive agencies the actionable performance insights they need to
provide real transparency, inventory verification, and brand safety to their
clients. The new auditing service lets agencies take better control of their
campaigns and squeeze maximum return from the multiple inventory sources they
buy. With the new Software as a Service (SaaS) approach, agencies can quickly
and easily leverage LucidMedia`s powerful page-level reporting without hardware,
without administrative overhead, and now without cost. Interested agencies can
harness the industry`s leading contextual platform to:

* Verify a brand safe environment across all of their interactive campaigns
* Discover the contextual segments that drive maximum user engagement
* Monitor the conversations into which their client`s ads are being placed

"Based on our decade of experience in the space and the unprecedented success of
our contextual network, we felt it was imperative for us to now step up and take
a leadership role in demand-side auditing. As the first-to-market in what has
recently become a crowded space we decided to push the noise aside and let our
agency partners deploy our auditing service for free," said Ajay Sravanapudi,
President and CEO of LucidMedia Networks, Inc. "This new offering extends
LucidMedia`s full disclosure philosophy to the agency world without barriers.
Never has an agency been given the ability to look across all of their inventory
sources through the eyes of a page-level contextual engine. Extensive
field-testing showed us agencies clearly get the value of our categorization,
transparency, and brand safety and realize they can get all of that and more
when they then buy their media from us."

The new service from LucidMedia lets agencies audit campaigns using 14,000
contextual categories in both English and Spanish, filter for objectionable
content, and even classify media by type including blogs, enthusiast sites, and
social networks. Agencies can now take control of their campaigns and deliver on
the promise of brand stewardship inherent in their relationships with
advertisers. Interested agencies can get more information by going online to
lucidmedia.com/verified, by emailing getverified@lucidmedia.com, or by calling
(212) 532-2650.

About LucidMedia

LucidMedia (www.lucidmedia.com) is an online contextual display advertising
network and technology platform focused on optimizing performance at the
page-level for advertisers and their agencies. The company`s patented ClickSense
contextual advertising and targeting engine empowers advertisers to reach new
levels of insight, safety, and cost-efficiency in their online advertising
campaigns. LucidMedia categorizes traffic from many of the Web`s most respected
networks and exchanges in both English and Spanish, providing advertisers with a
way to more effectively target online advertising inventory and increase their
return-on-spend. Today, many of the world's largest interactive agencies, online
advertisers, and ad networks are leveraging LucidMedia's network and technology
platform to drive increased revenue.

LucidMedia Networks, Inc.
Christopher Weiss
Director of Marketing and Public Relations
703-207-0040 x252
publicrelations@lucidmedia.com

www.lucidmedia.com

Copyright Business Wire 2009