Research and Markets: The Next Generation of Health Coaching: Multi-Platform Models for Sustained Behavior Change

DUBLIN--(Business Wire)--
Research and Markets
(http://www.researchandmarkets.com/research/35c519/the_next_generatio) has
announced the addition of the "The Next Generation of Health Coaching:
Multi-Platform Models for Sustained Behavior Change" report to their offering.

There's good news for health coaching: two out of three consumers are willing to
participate in health and wellness programs to improve their health - a trend
that translates into reduced healthcare costs for payors and employers. But to
connect with consumers where they're at - both in their lives and in the
healthcare continuum - health coaches of the very near future will need to
deliver whole-person behavior change strategies in a multi-platform world.

That's the changing face of health coaching, explain Jennifer Hidding, former
director of interactive health management of consumer solutions at OptumHealth
and Roger Reed, chief consumer engagement architect with Gordian Health
Solutions Inc. in The Next Generation of Health Coaching: Multi-Platform Models
for Sustained Behavior Change.

In this 43-page special report, these health coaching veterans set the stage for
Health Coaching 3.0 and describe the skills, technology and training that will
be required to equip health coaches for this eventuality. To optimize program
success and ROI, health coaching will need to be powered by multi-channel
outreach - land lines, Web, email, cell phones and even PDAs - and reinforced by
tightly interwoven communication and incentive programs.

"Today a person may want to send the coach an e-mail. Tomorrow that person may
want to pick up the phone and call that coach. The next day that person may want
to use self-service options available to them through a portal or a platform
that's out there," notes Reed.

And as Hidding observes, the Internet has edged out the physician as the premier
source of healthcare information - a trend likely to continue as consumers delay
doctor visits to cover other bills.

As health coaching moves away from working in condition-specific silos toward a
more holistic approach - The Next Generation of Health Coaching: Multi-Platform
Models for Sustained Behavior Change suggests program development strategies,
behavior change theory and technologies to support this transition. This report
also guides organizations in search of long-term sustainable approaches to
health management that address the entire population.

In addition, Hidding and Reed provide details on:

* Developing a wellness culture to drive health improvement initiatives;
* Integrating rewards and incentives to drive participation and engagement in
health coaching and the dramatic recent shift in preferred incentives;
* Overcoming barriers to program entry;
* Building the philosophical and technological platforms to support Health
Coaching 3.0;
* Evaluating promising new health coaching theories and success measurements;
* Training health coaches on the new approaches and modalities essential to
Health Coaching 3.0;
* Measuring the effect of consumer engagement and health choices on the future
of health coaching;
* Planning today for the coaching call centers of the future;

Key Topics Covered:

Health and Wellness Coaching in 2009

The Future of Health Coaching

Q&A: Ask the Experts For More Information About the Authors

Glossary

For more information visit
http://www.researchandmarkets.com/research/35c519/the_next_generatio

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716

Copyright Business Wire 2009