Turn Launches Real-Time Bidding Across Major Inventory Platforms, Sees Dramatic Initial Results

Turn Launches Real-Time Bidding Across Major Inventory Platforms, Sees
Dramatic Initial Results
Full Integration with AdMeld and PubMatic Real-Time Bidding Programs Drives
Significantly Improved Performance for Brand and Performance Marketers

REDWOOD CITY, Calif., Oct. 29 /PRNewswire/ -- Turn Inc., the smart platform
for digital advertising, today announced that the company is fully integrated
with the Real-Time Bidding capabilities of leading inventory platforms AdMeld
and PubMatic.

The integration expands Turn's ability to perform targeting and bid price
optimization in real-time, which dramatically improves the effectiveness and
efficiency of display advertising campaigns. It also brings a large amount of
verifiable, "brand-safe" inventory under Turn's purview, so that brand
marketers can leverage Turn's technology to bid with confidence on high
quality ad inventory across these platforms.

"The launch of Real-Time Bidding by companies like AdMeld and PubMatic is
transformational for the entire digital advertising ecosystem. Media buyers
and publishers alike will benefit tremendously from a highly efficient market
where the most valuable advertising can be placed in front of the most
valuable users - all at the right time and at the right value," said Bill
Demas, President and CEO of Turn.

Turn's targeting technology analyzes thousands of demographic, behavioral and
website content variables and adapts to changes it sees in publisher inventory
and campaign performance patterns within milliseconds, enabling Turn to
leverage all of its data assets and predictive algorithms in real-time for
each impression. This dramatically improves reach for custom audience
targeting, enables universal frequency capping across each of the Real-Time
Bidding inventory platforms, and empowers the predictive algorithms to
optimize the price for each impression.

Initial results from campaigns run over the past seventeen days on AdMeld and
PubMatic have validated the potential for Real-Time Bidding, demonstrating
significant improvements in click-through rates (up to 135% improvement),
conversion rates (up to 150% improvement) and effective cost per action (up to
145% improvement) versus non-Real-Time Bidding inventory.

"Real-Time Bidding represents the next evolution of display advertising, and
unlocking its true potential requires sophisticated technologies on both sides
of the transaction," said Michael Barrett, CEO of AdMeld. "Turn is a leader
in this space, and our work together is proving the power of Real Time Bidding
in delivering superior performance for ad buyers and the premium publishers we
serve at AdMeld. We are pleased to align with Turn in driving the adoption of
this game-changing technology."

"Turn is an industry leader that has embraced real-time bidding on behalf of
its agency and advertiser clients, and they are achieving outstanding results
with PubMatic," said Rajeev Goel, PubMatic Co-Founder and CEO. "Turn's
platform can help extract the maximum benefit from inventory that has been bid
on in real time, which is great for advertisers, our publishers, and the
industry overall."

About Turn Inc.
Turn is the smart platform for digital advertising. Through its demand-side
platform, Turn delivers media buying cost efficiency, exceptional performance,
targeted audience reach and powerful insights to global agencies and premium
advertisers. Turn combines predictive targeting, custom behavioral modeling,
and deep analytics to power the exchange trading desks and private networks of
leading global agencies as well as the Turn Network. Turn is a leader in
digital advertising, serving targeted advertising to over 150 million domestic
unique users. The company is based in Silicon Valley with locations in New
York City, Chicago, San Francisco, Los Angeles and Charlotte. For more
information, visit http://www.turn.com.

About AdMeld
AdMeld (www.admeld.com) helps the world's premium online publishers maximize
revenue from ad networks and exchanges, reduce operating costs and protect
their brands from unwanted ads. AdMeld's real time optimization technology
generates the highest possible yield from each ad impression, and its suite of
tools and services enhance publishers' understanding and control of their
discretionary ad inventories. Current AdMeld customers include IAC, Discovery
Communications, Pandora, FOX News, World Wrestling Entertainment and more than
85 others worldwide. Founded in 2007, the company is headquartered in New York
City with offices in San Francisco and London.

About PubMatic
PubMatic (www.PubMatic.com) is a global Ad Revenue Optimization company that
provides premium online publishers with a full service solution to manage and
monetize non-guaranteed ad inventory. PubMatic's real-time Ad Price
Prediction(TM) technology ensures that premium publishers get the most money
from their advertising space by deciding in real-time which ad network or
exchange can best monetize each impression.

For more information contact:

Eric Sokolsky
Sparkpr for Turn
(908) 288-7201
eric@sparkpr.com

SOURCE Turn Inc.

Eric Sokolsky of Sparkpr, +1-908-288-7201, eric@sparkpr.com, for Turn