Cricket Communications and mPortal Named Key Technology Enablers in U.S. Mobile Data Services by Frost & Sullivan

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Thu Oct 29, 2009 7:55am EDT

Companies Recognized as the Industry`s Top Technology Enabler Based on Proven
Ability to Drive Mobile Data Consumption across Different Customer Segments
MCLEAN, Va. & SAN DIEGO--(Business Wire)--
mPortal, Inc., a leading enabler of mobile user experiences, and Cricket
Communications, Inc., a leading provider of unlimited wireless services, have
been named the Key Technology Enabler in U.S. Mobile Data Services by industry
analyst firm, Frost & Sullivan. 

The Frost & Sullivan Award for Key Technology Enabler is given to the company
that has played a significant role in encouraging participation in a new and
dynamic market opportunity. The companies are recognized for deploying mPortal`s
SPRINGBOARDSmart Client product, software platform that enables service
providers to develop next-generation user experiences, across multiple mobile
devices offered by Cricket. 

"The amount of mobile data traffic going outside the operator networks continues
to increase rapidly," said Vikrant Gandhi, Senior Analyst at Frost & Sullivan.
"It is extremely important for mobile operators to capitalize on the premium
content opportunity proactively or risk disintermediation due to the rapidly
evolving relationship between independent content providers and their customers.
Solutions such as mPortal's SPRINGBOARD Smart Client are the ideal tools to help
mobile operators execute their long-term mobile data growth strategies." 

mPortal`s Smart Client solution is comprised of a home screen manager, an open
standards-compliant mobile widget platform and an app store that can be
customized to suit the service provider`s needs. Cricket is using the platform
to provide a common, branded experience across their lineup of available phones
to promote content discovery and usage. The platform is open to developers to
create widgets that can be made available to Cricket customers. 

Frost & Sullivan published a white paper about the Key Technology Enablers in
U.S. Mobile Data Services Award, including an overview of the current state of
the U.S. mobile data services market, key industry challenges in mobile data
services, and the implications for the mobile operators. To download the free
white paper, visit www.mportal.com/aboutus/whitepaper. 

About Frost & Sullivan

Frost & Sullivan, the Growth Consulting Company, partners with clients to
accelerate their growth. The company's Growth Partnership Services, Growth
Consulting and Career Best Practices empower clients to create a growth focused
culture that generates, evaluates and implements effective growth strategies.
Frost & Sullivan employs over 45 years of experience in partnering with Global
1000 companies, emerging businesses and the investment community from more than
30 offices on six continents. For more information about Frost & Sullivan`s
Growth Partnerships, visit http://www.frost.com.

About mPortal

mPortal Inc., founded in 2000, enables mobile content and applications for
Mobile Network Operators (MNOs), Mobile Virtual Network Operators (MVNOs), Cable
Operators, Content Providers and Enterprises. mPortal's products and services
assist its customers to create, launch, manage, and monetize mobile content and
applications across multiple mobile devices and networks. As a total solution
provider, mPortal eliminates the complexities involved in launching mobile
content and applications. With mPortal as a strategic partner, its customers
focus on their core business and rely on mPortal to provide its expertise and
experience in launching revenue-generating mobile content and applications. With
offices in the US and India, mPortal serves some of the world`s leading
companies, including Alltel, AOL, Comcast, Cricket Communications, Disney
Mobile, Mobile ESPN, Reliance Infocomm, TV Guide, Verizon Wireless, Time Warner
Cable, and XEROX. For more information, please visit www.mportal.com. 

SPRINGBOARD is a registered trademark of mPortal Inc. All other trademarks are
the property of their respective owners.

About Cricket

Cricket is the pioneer of simple and affordable unlimited wireless services with
no long-term commitments or credit checks required serving more than four
million customers in 34 states. Cricket offers wireless voice and broadband
Internet services over the latest technology, high-quality, all-digital 3G
CDMA2000 1X and 1xEV-DO wireless network. Cricket`s wireless voice service plans
include unlimited anytime minutes, unlimited U.S. long distance, unlimited text
and picture messaging, unlimited text to Mexico, unlimited Mobile Web, unlimited
directory assistance, as well as a variety of calling features and feature-rich
mobile applications such as popular games, ringtones and wallpapers. Cricket
Broadband provides unlimited Internet access anywhere within Cricket`s coverage
areas at speeds comparable to DSL. For more information on Cricket, visit
www.mycricket.com. Cricket is offered by Leap Wireless International, Inc.,
headquartered in San Diego, Calif. For more information on Leap, visit
www.leapwireless.com. 

Leap is a U.S. registered trademark and the Leap logo is a trademark of Leap.
Cricket, Jump, the Cricket "K" and Flex Bucket are U.S. registered trademarks of
Cricket. In addition, the following are trademarks or service marks of Cricket:
Cricket By Week, Cricket Choice, Cricket Connect, Cricket Nation and Cricket
PAYGo. All other trademarks are the property of their respective owners.

Abelson Group for mPortal
Jennifer Abelson, 917-445-4454
jennifer@abelsongroup.com
or
pr@mportal.com
+1-703-852-9600
www.mportal.com
or
Cricket Media Relations
Greg Lund, 858-882-9105
glund@cricketcommunications.com



Copyright Business Wire 2009

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