Global Icons and Diageo North America, Inc. Spice Things Up With Food Licensing

LOS ANGELES, CA, Oct 29 (MARKET WIRE) --
Global Icons, the premier licensing and brand merchandising agency
specializing in the development and extension of corporate brands and
trademarks, announced today its agreement with Diageo North America, Inc.
for exclusive licensing representation of the global premium spirits
brand Captain Morgan Original Spiced Rum for sauces, glazes and
marinades. Global Icons will focus on identifying and developing
licensing programs that build upon the equity of the brand and fun-loving
nature of The Captain.

"Captain Morgan is recognized and enjoyed around the globe as the flavored
rum of choice," said Bill McClinton, SVP of Licensing at Global Icons. "It
is a great opportunity to bring the distinct taste and social connectivity
of the brand into products that consumers can use in the kitchen or at the
BBQ. By adding the delicious flavor of Captain Morgan Original Spiced Rum,
everyday cooks can spice up any meal."

About Diageo (www.diageo.com)

Diageo is the world's leading premium drinks business with an outstanding
collection of beverage alcohol brands across spirits, wines, and beer
categories. These brands include Johnnie Walker, Guinness, Smirnoff, J&B,
Baileys, Cuervo, Tanqueray, Captain Morgan, Crown Royal, Beaulieu Vineyard
and Sterling Vineyards wines.

Diageo is a global company, trading in more than 180 countries around the
world. The company is listed on both the New York Stock Exchange (DEO) and
the London Stock Exchange (DGE). For more information about Diageo, its
people, brands, and performance, visit us at Diageo.com. For our global
resource that promotes responsible drinking through the sharing of best
practice tools, information and initiatives, visit DRINKiQ.com.

Celebrating life, every day, everywhere.

About Global Icons (www.globalicons.com)

Global Icons is the premier brand licensing agency specializing in the
development and extension of corporate brands and trademarks. On behalf of
its ever-expanding roster of clients, the company's goal is to increase
brand awareness and revenue through the establishment of new products,
distribution channels and revenue streams. Select clients include
Acura(R), Bennigan's(R), Build-A-Bear Workshop(R), Captain Morgan(R),
Chuck E. Cheese's(R), Cold Stone Creamery(R), Consumer Guide(R),
Crock-Pot(R), Cutex(R), Dannon(R), Duraflame(R), The Hershey Company,
Hollywood, Honda(R), Honda(R) Motorcycle, Horizon Organic(R), Humvee(R),
Jacuzzi Brands, Tonino Lamborghini, Mr. Coffee(R), Mrs. Fields(R),
Oster(R), Silk(R), Spic and Span(R), Steak and Ale(R), Sunbeam(R), and
UPS(R), among others.

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