UMOO Launches Social Tournaments

NEW YORK, NY, Oct 29 (MARKET WIRE) --
UMOO, the largest and fastest-growing fantasy stock exchange in the
world, today unveiled its latest player-organized social tournament on
its real-time virtual stock trading platform. This completely new gaming
entertainment mixes real stock market data with the ability to compare
one's performance against other players instead of the stock market. UMOO
offers fast-paced, highly challenging, skill-based tournaments with real
money prizes, without risking anything other than an entry fee. Players
can opt to play against the UMOO Community or connect with Facebook,
Yahoo and AOL buddies, friends, family or colleagues in a "private"
challenge. UMOO is the only game to offer this fun, easy to use, highly
entertaining package -- the perfect interactive blend of a virtual world,
real-life and social networking that allows users to play as a group and
even learn about the stock market.

UMOO's social entertainment allows players to organize their own buddy
tournaments for fantasy trading on the New York and Singapore stock
exchanges, and offers sets of variable parameters to design competitions
according to their own preferences to share the skill-based game. Players
can organize a one hour, one day or two-week showdown with their best
friends to see who can win the highest cash prizes.

Variable Parameters can be:

Number of competitors: Size can vary anywhere from two to 100 players

Buy-in Fee: Starting at 2 US Dollars

Time: From 1 hour to 100 days

Style of play: Mini Tournament, Double Up Tournament, Massive Tournaments

"Competition is the essence of a social game -- measure yourself against
your peers and friends. We make it easier for players to do just that,"
commented Yariv Kafri, Executive Vice President. "Now we are making UMOO a
social fun event beyond the UMOO community, giving players the exclusive
feature of being in control of the terms, players, and design."

The user-design tournament beta is the latest addition to UMOO's
innovative fantasy stock market gaming platform, presenting players with
an alternative, virtual stock market contest where risk is minimal and the
opportunity to win is real. Users pay a fee (buy-in) to enter a tournament
of their choice -- or design one of their own -- where they receive
virtual money with which to build and cultivate simulated portfolios
based on real-time stock market quotes from the S&P 500 in competitive
trading tournaments.

About UMOO

UMOO is a fantasy stock trading platform, offering players around the
world the ability to experience the thrills of real-time stock exchange
trading for fun or profit, while minimizing risk by allowing the users to
play against each other and not the market itself. With accounts
available by subscription and a pay-as-you-play option, users can choose
from a variety of tournaments to compete in or to create new tournaments
with friends. UMOO's office is in New York, NY. To play the game, please
visit http://www.umoo.com.

Contact:
White Label Partnerships:
partnerships@umoo.com

Media contact:
Xenia von Wedel
umoo@terpin.com
(415) 595-2030

Copyright 2009, Market Wire, All rights reserved.

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