Covario Extends Data Driven Decisions for SEO With New Release of Software

SAN DIEGO, CA, Oct 29 (MARKET WIRE) --
Covario, the leader in paid and organic search solutions for large
advertisers, today announced the release of its latest version of the
Covario(R) Marketing Action Platform, its award-winning search marketing
technology. This new release adds capabilities that allow SEO
practitioners to drive significant improvements in organic search engine
optimization through real time analysis and improvements to linking
strategies -- tactics that drive huge gains in natural search ROI. The
latest release also introduces Creative Analysis, for managing paid
search performance though automated analysis of ad copy. Ad copy is a key
element for increasing conversions in paid search programs.

In Q3, Covario announced D3: Data Driven Decisions for SEO, an automated
system for driving ROI in large scale SEO programs. D3 allows advertisers
to automate the prioritization of site adjustments based on their
statistical impact on driving traffic and conversions. The latest version
of the system extends D3 by adding two new capabilities: ad hoc analysis
and link strategy. With ad hoc analysis, marketers and their agencies can
run SEO audits and ranking analysis on any page, for any keyword, in real
time. The expanded link analysis within Covario's latest release provides
marketers with critical information about their links and their
competitors' links to help drive improvements in link strategy, a factor
in driving higher rank, and therefore traffic, on search engines.

"Building scalable link strategies is a key aspect of natural search
optimization, however it remains a highly manual process for large
companies," says Mike Gullaksen, Vice President of SEO Services at
Covario. "The work done in this release to automate the analysis of
links -- to determine which are effective, and which require additional
optimization -- is a key extension to the value proposition of Covario's
D3. We want to let the system automate the data gathering and processing
while Covario's SEO services team focuses its resources on driving the
change process. This allows us to produce results in a much more scalable
fashion."

"Covario continues to be a leader when it comes to building scalable
solutions to drive SEO results for brand advertisers," says David
Robidoux, Vice President of Marketing for Franchise Services, Inc. "This
latest version of Covario Organic Search Insight will help our marketers
improve performance for our global network of brands through ongoing
monitoring of our multiple sites' SEO health, while providing a way for
us to monitor competitor sites for opportunities."

In paid search, the new Creative Analysis component is designed to drive
value for Covario's paid search customers. The new system captures the
impact of creative tests on a large number of programs, run globally, in
order to help drive both increased traffic and increased conversions. "By
automating this process, we expect to be able to continuously run scalable
tests of creative -- which our research shows can drive conversion rates
up by 25% in some cases," says Craig Macdonald, Senior Vice President of
Products for Covario. "More importantly, we can test more creative
concepts. Last year we ran a campaign for a client and tested nearly 1,000
creative concepts, in 12 languages, as part of a massive global rebranding
program. Being able to do that at scale drives fast, quantifiable, and
effective results."

The system is now generally available to Covario customers.

About Franchise Services, Inc.

Franchise Services, Inc. is a global franchise management company that
owns the franchise brands, Sir Speedy, PIP, Signal Graphics, TeamLogic IT
and MultiCopy. For more than forty years, the company has dedicated its
efforts to marketing, technology, employee, and business management
systems that are essential to successful franchises and that provide
their franchisees with the greatest opportunity for success.

About Covario, Inc.

Covario, Inc. is the leading provider of search marketing solutions for
large advertisers. The Covario portfolio provides global organizations
with robust interactive and search marketing analytics solutions for paid
search advertising and organic search engine optimization across the
enterprise and throughout the channel. Covario enables complex and
distributed organizations to control brand integrity, ensure budget
transparency and deliver quantifiable results across business units,
distribution channels and languages. Headquartered in San Diego,
Covario's growing customer list include some of the world's best known
brands in high tech manufacturing, financial services, electronics,
media, entertainment, publishing and consumer packaged goods. For more
information on Covario call 858.397.1500 or visit http://www.covario.com.

Debbie Rosenzweig
drosenzweig@covario.com
+1.858.397.1532

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