Survey: Two-Thirds of CFOs Don't Expect to Boost Sustainability Efforts in Next 12 Months; Others See More Urgency

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Thu Oct 29, 2009 8:01am EDT

Survey: Two-Thirds of CFOs Don't Expect to Boost Sustainability Efforts in
Next 12 Months; Others See More Urgency




MENLO PARK, Calif., Oct. 29 /PRNewswire/ -- Despite the nation's attention on
eco-friendly programs and policies, a new survey suggests most businesses are
not planning to step up their efforts in this area -- at least not in the next
year. When asked whether they expect their companies' emphasis on green
initiatives to increase, decrease or remain the same in the next 12 months, 68
percent of chief financial officers (CFOs) interviewed said they anticipate no
changes. More than a quarter (28 percent), however, said they expect an
increased focus on the issue.

The survey was developed by Robert Half Management Resources, the world's
premier provider of senior-level accounting and finance professionals on a
project and interim basis. It was conducted by an independent research firm
and includes responses from 1,400 CFOs from a stratified random sample of U.S.
companies with 20 or more employees.

CFOs were asked, "In the next 12 months, do you expect your company's focus on
green initiatives will increase, decrease or remain the same?" Their
responses: 

              No change                                 68%
              Increase significantly                     5%
              Increase somewhat                         23%
              Decrease somewhat                          3%
              Decrease significantly                     1%
                                                       ----
                                                       100%


"Many companies may already be pursuing green initiatives and not feel they
need further investments in the near term," said Paul McDonald, executive
director of Robert Half Management Resources. "For other businesses,
priorities may have shifted from environmental initiatives to returning to
profitability, given the difficult economy." 

McDonald pointed out that in addition to being good for the environment, green
initiatives also can save a company money and have a positive effect on
morale. "A reputation as a good corporate citizen instills pride in employees
and can enhance recruitment and retention efforts."

About the Survey
The national study was developed by Robert Half Management Resources. It was
conducted by an independent research firm and is based on more than 1,400
telephone interviews with CFOs from a random sample of U.S. companies with 20
or more employees. For the study to be statistically representative and ensure
that companies from all segments are represented, the sample was stratified by
geographic region and number of employees. The results were then weighted to
reflect the proper proportion of employees within each region.

About Robert Half Management Resources
Robert Half Management Resources is the premier provider of senior-level
accounting and finance professionals to supplement companies' project and
interim staffing needs. The company has more than 145 locations worldwide and
offers online job search services at www.roberthalfmr.com.


SOURCE  Robert Half Management Resources

Mark Williams of Robert Half Management Resources, +1-650-234-6134,
mark.williams@rhi.com
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