Lexy Kicks Off New Mobile Audio Entertainment Service for Free!

Lexy Launches New Kind of Personalized, On-Demand Mobile Entertainment for Any
Type of Phone

Lexy Features "NFL on Lexy" and "College Football on Lexy" Along With
Entertainment and News
SAN FRANCISCO--(Business Wire)--
Lexy today announced the beta launch of a new entertainment medium that provides
free on-demand personalized audio clips that listeners can get on any phone by
dialing 877-FYI-LEXY (877-394-5399) or by going to Lexy.com. Listeners can
subscribe to brief interactive audio posts called "Lexycasts," created by
knowledgeable people called "Lexycasters."

As part of this free service, Lexy is introducing "NFL on Lexy" and "College
Football on Lexy" so sports fans can always keep up with their favorite teams
anytime they want, from anywhere they want.

"We launched NFL and College Football Lexycasts so sports fans can have
on-the-go access to customized highlights from the people who really know their
teams," said Tony Levitan, Lexy Co-founder and Creator of Chaos, who along with
Lexy Co-founder and Creator of Substance, Fred Campbell, launched the digital
greetings industry when they founded early Internet success, Egreetings.

"In addition to sports, listeners can select from thousands of Lexycasts,
ranging from news updates to comedy bits, from food & wine advice to weather
reports," said Levitan. "Individual posts are easy-to-digest, one-to-three
minute segments hosted by an intriguing mix of well-known and up-and-coming
figures we call `Lexycasters.` There`s no application to download, no files to
sync. If you want what`s important to you, when and where it`s important to you
… Just call Lexy."

"NFL on Lexy" includes the "2-Minute Drill," a fast-moving wrap-up of the latest
NFL action, as well as team-specific Lexycasts for all 32 NFL teams. The
Lexycasters include some highly-regarded names in the sports industry. "New
England Patriots Audio Minute," for example, is hosted by Boston sports legend,
Jerry Trupiano, who also shares his years of sports industry insight in "The
View from the Booth" sports commentary Lexycast. "Kansas City Chiefs Audio
Minute" and the provocative "DUKE-ing It Out" commentary are products of Kansas
City sports veteran, Duke Frye.

"Lexy gives you immediate access to the teams you care about," said Trupiano.
"Whether you want a preview of the game, the halftime highlights, a post-game
wrap-up, or a mid-week injury report, Lexy has you covered wherever you are and
whatever you are doing. It`s a great media source for all fans including the
committed ones who are deep into fantasy football as well as ones scattered
across the globe who seek timely access to news about their hometown teams."

"If you can make a phone call, you can use Lexy," said Frye. "While there are
all sorts of ways to learn more about your favorite sports teams, nothing
conveys the emotion and provides the impact of hearing people you trust tell you
about the game and the players. Lexy has the pros covered and college football
too, from Notre Dame to the resurgent University of Houston Cougars, from the
Big 10 to the Pac 10."

About Lexy:

Lexy is a privately-owned company on a mission to deliver through the
authenticity of audio a dynamic, interactive aural network of ideas,
information, arguments, entertainment, rants, raves, news and stories.

Connecting Point Communications
Curtis Sparrer, 415-442-4034 (Office)
713-240-0485 (Mobile)
Curtis.Sparrer@cpcomm.com
Jessica Cooper, 415-442-4036 (Office)
650-515-2071 (Mobile)
Jessica.Cooper@cpcomm.com

Copyright Business Wire 2009