Research and Markets: Business Trends: Understanding Your Healthcare Customer 2009

DUBLIN--(Business Wire)--
Research and Markets
(http://www.researchandmarkets.com/research/448513/business_trends_u) has
announced the addition of the "Business Trends: Understanding Your Healthcare
Customer 2009 (Customer Focus)" report to their offering.

This study examines top business challenges, IT budget outlooks and spending
priorities among healthcare providers in North America and Europe. It is based
on the results of the Business Trends primary research, conducted in Q2 and Q3
of 2009.

Scope

* An annual survey of 150 hospital IT directors
* Geographic coverage includes the US, Canada, France, Germany, Spain and the
UK

Highlights of this title

* Despite a slight contraction in 2009, surveyed hospitals' IT budgets are
expected to remained flat in 2010 due to a mix of economic and policy changes,
specifically the US stimulus package
* EHRs, the foundation of healthcare IT, are the number one current investment
priority due to government initiatives

North American hospitals are investing more in ePrescribing because it is a
"meaningful use" requirement in the US

Key reasons to purchase this title

* Effectively map IT solutions to address healthcare business pain points
* Gain firsthand insight on spending priorities and budget outlooks
* Target healthcare customers more effectively

Key Topics Covered:

* Executive Summary
* Research Methodology
* Organizational Characteristics
* IT Budgets
* Healthcare IT Priorities
* IT drivers, dynamics & IT strategy

For more information visit
http://www.researchandmarkets.com/research/448513/business_trends_u

Source: Datamonitor

Research and Markets
Laura Wood, Senior Manager,
press@researchandmarkets.com
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716

Copyright Business Wire 2009