Taboola Partners with Brightcove to Provide Leading Video Recommendation Engine for Publishers

NEW YORK--(Business Wire)--
Taboola, the leading provider of video recommendation engines for major content
publishers, today announced a premier partnership with Brightcove, the leading
online video platform. Through the partnership, Taboola will provide its
industry-leading personalized video recommendation and ads engine for such
leading content providers as iMediaConnection.com, Kiplinger.com and other
premium sites.

With its partnership and enhanced integration with Brightcove, Taboola now
provides the world`s first personalized video recommendation engine for leading
online publishers in an easy "drag and drop" scenario. Brightcove is the leading
online video platform, and the company`s global partner ecosystem, the
Brightcove Alliance, consists of more than 200 technology, distribution and
solution providers.

Taboola`s proprietary patent-pending EngageRank technology, which analyzes video
content, user engagement and offers personalized video recommendations, enables
Brightcove customers to better monetize their content by enhancing the overall
user experience, increasing viewership and through highly targeted text ads
displayed alongside the recommendations.

"By strategically partnering with Brightcove, we are very excited to be able to
expand the reach of our recommendation engine and ads to the leading online
publishers," said Adam Singolda, Founder and CEO, Taboola. "We help publishers
to better monetize their business by connecting the right content to the right
user alongside highly targeted ads. Personalizing the video experience in scale
as we do creates meaningful lift in high CPM video views that our partners can
then go and sell to advertisers."

"We are excited to see Taboola`s advanced video recommendation engine work in
conjunction with the Brightcove platform," said Chris Johnston, director of
technology partnerships at Brightcove. "Brightcove has a fast-growing ecosystem
of technology partners that are bringing substantial value to our customers
through integrations with our online video platform. We look forward to working
with partners like Taboola to continue help our customers achieve their online
video initiatives."

Taboola`s video discovery products are being used to generate over a billion
monthly recommendations to over 45 million unique users, across a global network
of publishers, which includes CNN.com, NBA.com, Kiplinger, eHow, 5min, VideoJug,
Howcast and more. The company`s mathematical research team have been studying
and developing the EngageRank technology for almost 3 years now, which has been
constantly A/B tested to recommend the best next video from any content such as
article pages, video pages, homepage, etc` to provide a 100%-500% lift in
click-through rates (CTR) and user engagement with videos.

About Brightcove

Brightcove is an online video platform. Media companies, businesses and
organizations worldwide use Brightcove to publish and distribute video on the
Web. Founded in 2004, Brightcove is a Software-as-a-Service (SaaS) business with
offices across North America, Europe and Asia. For more information, visit
http://www.brightcove.com.

About Taboola

Taboola is the provider of the world`s first content monetization vehicle
through personalized video recommendation and highly targeted ads.Providing a
market-leading solutions, Taboola has a reach to over 45MM unique users with
market leaders such as CNN, NBA, Kiplinger, Howcast, eHow, Demand Media, 5min,
VideoJug, aniBoom and others. Taboola guarantees that site visitors view more
videos, stay longer and increase overall video revenue. Whether reading an
article or viewing a video segment, Taboola will automatically provide
recommended videos that relate to that content - dramatically engaging site
visitors. Taboola also generates revenue by providing marketers with a cost-
effective and measurable opportunity to deliver contextual and behaviorally
targeted sponsored messages alongside the video recommendation list. To join the
Taboola Publisher Partners Network, click here.

Taboola:
Matt Langan, 802-768-8030
L&R Communications
matt@landrcomm.com

Copyright Business Wire 2009