ABC`s Extreme Makeover: Home Edition Hometown Website Supports Extreme Peaks of Traffic with The Rackspace Cloud

Design Firm Cybernautic Switches to Cloud Sites for Handling of Hundreds of
Thousands of Site Visitors During Production and Broadcast of Emmy-Winning Show
SAN ANTONIO--(Business Wire)--
TheRackspace Cloud, the cloud computing division of Rackspace Hosting
(NYSE:RAX), today announced it enabled Cybernautic, a web design firm, to
deliver a significant feat: host the website for ABC`s Emmy award-winning
reality show Extreme Makeover: Home Edition without a single failure, serving
millions of visitors continuously throughout the life of the project.

Cybernautic taps The Rackspace Cloud to keep its estimated 200 client websites
up and running, including the recently constructed site for Brady Homes, the
builder featured in this last Sunday`s Extreme Makeover: Home Edition episode.
The site handled more than 300,000 hits since going live including a spike of
41,000 users at once during peak times, such as during taping and construction,
and immediately following the house "reveal."

Cybernautic made the switch to The Rackspace Cloud when it was asked to design,
build and host the ExtremeBradyHomes.com website as part of the popular show.
The Extreme Makeover producers warned Cybernautic that the website would go down
either during the taping and construction, or within 48 hours of the show`s
initial airing. It was inevitable, according to the producers, based on
historical experience with websites crashing for previous episodes. Cybernautic
said they did not want to take any chances by using their dedicated servers, and
turned to Rackspace Cloud Sites because of its reputation for scalability.

"In over 150 shows, it has been rare to find an Internet hosting company that
was equipped to handle the traffic of thousands of people coming to a builder`s
website," said Conrad Ricketts, executive producer at Extreme Makeover: Home
Edition. "No doubt this is a testament to The Rackspace Cloud for handling what,
in most cases, has been an impossible task. And, without failure, The Rackspace
Cloud was able to keep the pipeline open to hundreds of subcontractors and trade
workers, and thousands of volunteers who wanted to step up to help a family."

Chad Parker, president and CEO of Cybernautic, said, "I have been impressed with
the speed of the sites we run on Cloud Sites and amazed at the scalability. We
haven`t had a single performance issue, even with all the heavy traffic the site
received," said Parker. "We have also been impressed with Cloud Servers, which
we are using for other client projects that require greater control."

Cloud Sites enables seamless scaling during unpredictable usage spikes, such as
those Cybernautic realized during the Extreme Makeover construction period, and
following the airing of the episode. Parker said price was also a key
consideration, as his design firm has been growing steadily, and the cost of
adding more servers to account for scaling had been increasing significantly.

The ExtremeBradyHomes.com website-plus the associated Facebook and Twitter
accounts accounting for some 13,000 fans-served as hub of all online activity
associated with the episode. Extreme Makeover released a minimum of two news
releases per day through the site, and reporters covering the project depended
on the site for these news updates. Over 5,000 volunteer applications were
submitted via the site for roughly 2,500 available positions.

"We are proud to assist ABC`s Extreme Makeover: Home Edition in changing the
lives of the Montgomery family, and bringing the community together for such a
great cause. The fact that we are one of the only web hosting services that has
been able to seamlessly handle the website traffic generated by this popular
primetime show speaks volumes about the value of our cloud services, especially
the scalability, ease of use, and affordability," said Emil Sayegh, general
manager, The Rackspace Cloud. "We`re in the business of making IT easy and
helping our customers focus on what they`re good at - in this case, helping
families through charitable activities."

About The Rackspace Cloud

The Rackspace Cloud provides on-demand scalable website, application and storage
hosting backed by Fanatical Support. Through its suite of cloud solutions, Cloud
Sites, Cloud Files and Cloud Servers, The Rackspace Cloud enables astute
developers and IT managers to minimize the hassles, upfront investments and high
costs associated with dedicated hardware while offering the ability to easily
scale hosting resources. For more information about The Rackspace Cloud, visit
www.rackspacecloud.com or call 1-877-934-0409.

About Rackspace Hosting

Rackspace Hosting is the world`s leader in hosting and cloud computing and is
ranked #43 on FORTUNE Magazine`s 100 Best Companies to work for in the United
States for 2009. Rackspace provides its customers with Fanatical Support in
delivering their portfolio of hosted IT services, including Managed Hosting,
Cloud Computing and Email and Apps. For more information, visit
www.rackspace.com.

About Extreme Makeover: Home Edition

The Emmy award winning reality program "Extreme Makeover: Home Edition," now in
its 7th season, is produced by Endemol USA, a division of Endemol Holding. It`s
executive-produced by Anthony Dominici. David Goldberg is Chairman, Endemol
North America. The show airs Sundays from 8:00-9:00 p.m., ET on ABC.

Forward Looking Statements

This press release contains forward-looking statements that involve risks,
uncertainties and assumptions. If such risks or uncertainties materialize or
such assumptions prove incorrect, the results of Rackspace Hosting could differ
materially from those expressed or implied by such forward-looking statements
and assumptions. All statements other than statements of historical fact are
statements that could be deemed forward-looking statements, including any
statements concerning expected development, performance or operational results
related to any particular customer or customers of our customers associated with
our hosting solutions; any other statements of expectation or belief; and any
statements of assumptions underlying any of the foregoing. Risks, uncertainties
and assumptions include issues relating to the performance of a customer`s
configuration caused by forces outside of the control of Rackspace; changes in
the economy, technological and competitive factors, regulatory factors, and
(vi), and other risks that are described in Rackspace Hosting`s Form 10-Q for
the quarter ended June 30, 2009, filed with the SEC on August 13, 2009. Except
as required by law, Rackspace Hosting assumes no obligation to update these
forward-looking statements publicly, or to update the reasons actual results
could differ materially from those anticipated in these forward-looking
statements, even if new information becomes available in the future.

The Rackspace Cloud
Krisana Puccio, Marketing Manager, 210-312-5238
krisana.puccio@rackspace.com

Copyright Business Wire 2009