Mobile Money Ventures Collaborates with Citibank to Launch First Mobile Banking Offering from a Foreign Financial Institution in China

* Reuters is not responsible for the content in this press release.

Thu Oct 29, 2009 9:00am EDT

Deployment Extends MMV`s String of Successful Asia Pacific Launches
BEIJING--(Business Wire)--
Mobile Money Ventures, LLC (MMV), a leading global solutions provider of the
next generation of mobile financial services, today announced it is continuing
its string of successful deployments in the Asia Pacific region with the launch
of a mobile banking solution in China with Citibank. Citi Mobile - the first
offering of its kind in the country from a foreign financial institution -
allows customers to access and manage their bank accounts using their phone`s
mobile browser. 

"Citi Mobile is an extension of our commitment to bring our customers innovative
services that truly enhance the banking experience," said Anand Selva, Executive
Vice President, Citibank (China) Co., Ltd. "We`re excited to work with MMV to
give our customers the ability to securely manage their finances, regardless of
time or location." 

Using Citi Mobile, customers can conveniently view their account summary,
transfer money and browse the latest product information from most popular
mobile devices with Internet browser capabilities, regardless of wireless
carrier. The offering is tailored for both English and Mandarin-speaking users.
In addition, to ensure that all transactions are secure, the solution utilizes
two-factor authentication and no personal information will be cached within the
mobile device. 

"Our partnership with Citibank China builds on the tremendous success we have
had deploying mobile banking solutions across the Asia Pacific region," said
Jayastu Bhattacharya, Senior Vice President of Strategic Business Development at
MMV. "Our customizable and scalable platform enables MMV to rapidly deploy
mobile financial services that build customer loyalty and generate new revenue
for our financial institution partners." 

Citi is focused on making strategic investments in technologies such as mobile
banking to create value for its customers and partners. In addition to the
offering in China, Citi and MMV have worked together to deploy mobile banking
services for customers in Hong Kong, the United States, the Philippines and
Singapore. The two companies will be announcing additional deployments in Asia,
the U.S. and Europe in the coming months. 

About Mobile Money Ventures

Mobile Money Ventures, LLC (MMV) is the leading global solution provider of the
next generation of mobile financial services applications. Built on the
financial services and technology leadership of Citi and SK Telecom, MMV
delivers the future of mobile banking with its comprehensive, customizable and
secure platform. MMV`s turnkey solution enables financial institutions (FIs),
carriers and partners to reduce time to market, leverage new growth
opportunities and enhance customer loyalty. MMV is FI and carrier agnostic.
Mobile Money Ventures is headquartered in San Francisco, California. For more
details, visit www.mobilemoneyventures.com. 

About Citi

Citi, the leading global financial services company, has approximately 200
million customer accounts and does business in more than 140 countries. Through
Citicorp and Citi Holdings, Citi provides consumers, corporations, governments
and institutions with a broad range of financial products and services,
including consumer banking and credit, corporate and investment banking,
securities brokerage, and wealth management. Additional information may be found
at www.citigroup.com or www.citi.com.

Weber Shandwick
Nav Miller, 415-248-3413
nmiller@webershandwick.com

Copyright Business Wire 2009

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