China Housing & Land Development Announces Successful Pre-Sales Results for Puhua Phase One Project

China Housing & Land Development Announces Successful Pre-Sales Results for
Puhua Phase One Project

XI'AN, China, Oct. 29 /PRNewswire-Asia-FirstCall/ -- China Housing & Land
Development, Inc., ("China Housing" or the "Company," Nasdaq: CHLN) today
announced that the Company successfully completed its first round of presales
for the Company's Puhua Phase One project.
The Company officially began accepting pre-sales contracts for units in
the Puhua Phase One project on October 24th, and during that weekend, the
Company sold 133 out of 192 residential units made available in the first
round for a total gross floor area ("GFA") sold of approximately 16,388 sq.
meters. The contract amount of the units sold totaled RMB71.9 million. The
units sold included residential space within one high-rise building, one mid-
rise building and three garden houses. Pre-sales are customary in China and
enable developers to have visibility into sell-through rates, while providing
access to capital to complete projects which can augment overall internal
rates of return. Pre-sales contract sales for Puhua Phase One are reported
under the percentage of completion accounting method for revenue recognition
and may not be fully recognized in the 2009 fourth quarter.
Construction began on Puhua Phase One in June 2009 and is expected to be
completed by the third quarter of 2011. The first phase is expected to total
117,160 sq. meters of GFA. The Puhua project is a 79 acre development within
the Company's 487 acre Baqiao New Development Zone. Puhua Phase One is the
first, and smallest based on GFA, of four projects planned by the Company
within the 79 acre development zone.
Mr. Pingji Lu, Chairman of China Housing commented, "We are off to a solid
start at our Puhua development and are pleased that initial presales results
exceeded our expectations. The Puhua project is extremely attractive to
prospective homeowners due to the innovative design and quality construction
of its housing units, easily commutable location, and serene, natural
environment located within Xi'an's city limits. We are making excellent
progress thus far in the first phase of this project and are pleased to see
continued stability in Xi'an's residential housing market, which can help
enhance demand for Puhua unit sales in the coming years. Our successful pre-
sales results thus far for Puhua Phase One strengthen our confidence in this
project and for our greater Baqiao development project opportunities."
About China Housing & Land Development, Inc.
Based in Xi'an, the capital city of China'sShaanxi province, China
Housing & Land Development, Inc., is a leading developer of residential and
commercial properties in northwest China. China Housing has been engaged in
land acquisition, development, and management, including the sales of
residential and commercial real estate properties through its wholly-owned
subsidiary in China, since 1992.
China Housing & Land Development is the first and only Chinese real estate
development company traded on NASDAQ. The Company's news releases, project
information, photographs, and more are available on the internet at
http://www.chldinc.com .
Safe Harbor
This news release may contain forward-looking information about China
Housing & Land Development, Inc. which is covered under the safe harbor for
forward-looking statements provided by the Private Securities Litigation
Reform Act of 1995. Forward-looking statements are statements that are not
historical facts. These statements can be identified by the use of forward-
looking terminology such as believe, expect, may, will, should, project, plan,
seek, intend, or anticipate or the negative thereof or comparable terminology,
and include discussions of strategy, and statements about industry trends and
China Housing & Land Development's future performance, operations, and
products.
Such statements are subject to risks and uncertainties that could cause
actual results to differ materially from those projected. Actual performance
results may vary significantly from expectations and projections. Further
information regarding this and other risk factors are contained in China
Housing's public filings with the U.S. Securities and Exchange Commission. All
information provided in this news release and in any attachments are as of the
date of the release, and the companies do not undertake any obligation to
update any forward-looking statement as a result of new information, future
events or otherwise, except as required under law.
For more information, please contact:

China Housing contacts
Mr. Cangsang Huang
Chief Financial Officer
Tel: +86-29-8258-2648 in Xi'an
Email: chuang@chldinc.com

Ms. Jing Lu
Chief Operating Officer, Board Secretary,
and Investor Relations Officer
Tel: +86-29-8258-2632 in Xi'an
Email: jinglu@chldinc.com

Mr. Bill Zima, ICR
Tel: +1-203-682-8200 in United States
Email: William.Zima@icrinc.com

Ms. Annie Chen, ICR
Tel: +86-10-6599-7966 in Beijing
Email: Annie.Chen@icrinc.com

SOURCE China Housing & Land Development, Inc.

China Housing, Mr. Cangsang Huang. Chief Financial Officer, +86-29-8258-2648
in Xi'an, or chuang@chldinc.com; Or Ms. Jing Lu, Chief Operating Officer,
Board Secretary, and Investor Relations Officer, +86-29-8258-2632 in Xi'an, or
jinglu@chldinc.com; Or Mr. Bill Zima, ICR, +1-203-682-8200 in United States,
or William.Zima@icrinc.com; Or Ms. Annie Chen, ICR, +86-10-6599-7966 in
Beijing, or Annie.Chen@icrinc.com