Pfizer's Message to Canada: Breathe
* Reuters is not responsible for the content in this press release.
KIRKLAND, QUEBEC, Oct 29 (MARKET WIRE) --
Editors Note: A video and photo are included with this press release.
Pfizer Canada is encouraging Canadians to celebrate every breath with a
soaring new online film entitled simply: Breathe.
Now playing online at morethanmedication.ca, the short film shares a
sweeping symphony of human experiences - from the everyday to
life-altering. All punctuated by a single breath.
The made-in-Canada film features a mix of intimate, lighthearted and
intense scenes, including: a woman appreciating fresh cut flowers; an
excited child blowing out birthday candles; a teen cannonballing into a
swimming pool... and a firefighter struggling to inhale, surrounded by a
blaze of smoke and flame. The film builds to a surprising and moving
conclusion.
At the close of the film, a narrator says the following words as they
appear on-screen: To be truly healthy, sometimes we all need to take a
breath. Pfizer believes that to be truly healthy, it takes more than
medication. Visit morethanmedication.ca.
Sometimes we all need to take a breath
"Pfizer Canada recognizes that to be truly healthy, it takes more than
medication. It also takes appreciation and celebration for how powerful
small things like a single breath can be," says Ghislain Boudreau,
Vice-President of Public Affairs and Stakeholder Relations at Pfizer
Canada.
"Breathe is a reminder to slow down and appreciate the moment," explains
Boudreau. "Stress and feeling overwhelmed are one of the most common
things Canadians tell us they battle on a daily basis. We hope that
Breathe inspires Canadians to visit morethanmedication.ca to learn more
about what they can do to manage stress and feel well."
As with all Pfizer Canada More than Medication initiatives, Breathe never
mentions medications or products. The online film closes with an
invitation to visit morethanmedication.ca, where you will find deep
breathing exercises and much more. Morethanmedication.ca is Pfizer's
made-in-Canada health resource that's devoted to helping Canadians live
healthier lives by providing comprehensive, non-medicinal health and
wellness information.
In addition to a variety of wellness tools, visitors can explore six
health areas that include: Eat Better, Manage Stress, Strengthen your
Mind and Body, Relate Better, Be in Charge of your Own Health Care and Be
Brave.
Breathe was created by Pfizer Canada in collaboration with advertising
agency partner zig and interactive agency partner Klick. Media agency
partner Mediacom Canada is managing the national advertising buy.
About Pfizer Canada
Pfizer Canada Inc. is the Canadian operation of Pfizer Inc., the world's
leading biopharmaceutical company. The company is one of the largest
contributors to health research in Canada. Our diversified health care
portfolio includes human and animal biologic and small molecule medicines
and vaccines, as well as nutritional products and many of the world's
best-known consumer products.
Every day, Pfizer Canada employees work to advance wellness, prevention,
treatments and cures that challenge the most feared diseases of our time.
We apply science and our global resources to improve the health and
well-being of Canadians at every stage of life. Our commitment is
reflected in everything Pfizer does, from our disease awareness
initiatives to our community partnerships, to our belief that it takes
more than medication to be truly healthy. To learn more about Pfizer's
More than Medication philosophy and programs, visit
morethanmedication.ca. To learn more about Pfizer Canada, visit pfizer.ca.
To view the video associated with this release, please visit the
following link: www.youtube.com/watch?v=AXGMlDwtP_Q
To view the photo associated with this release, please visit the
following link: http://www.marketwire.com/library/20091028-Pfizer800.jpg
Contacts:
To book interviews and for more information:
Strategic Objectives
Catherine Heroux
416 366-7735 or Toll free: 1-866-366-7733
Strategic Objectives
Adam Sanders
416 366-7735 or Toll free: 1-866-366-7733
Strategic Objectives
Deb Quinn
416 366-7735 or Toll free: 1-866-366-7733
dquinn@strategicobjectives.com
Pfizer Canada
Julie-Catherine Racine
514 693-4602
julie-catherine.racine@pfizer.com
Copyright 2009, Market Wire, All rights reserved.
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