Victors & Spoils Launches First Advertising Agency Built on Crowdsourcing Principles

Thu Oct 29, 2009 9:02am EDT

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Victors & Spoils Launches First Advertising Agency Built on Crowdsourcing
Acclaimed Industry Leaders Claudia Batten, John Winsor and Evan Fry to Helm
New-Model Ad Agency

BOULDER, Colo., Oct. 29 /PRNewswire/ -- John Winsor, Claudia Batten and Evan
Fry today announced the launch of a new advertising agency, Victors & Spoils,
the world's first creative ad agency built on crowdsourcing principles.
Crowdsourcing is the act of digitally delegating a task to a crowd of people
or community that passionately participates in developing a solution. The new
agency will provide businesses with creative solutions to their marketing,
advertising and product-design problems, by engaging their customers, as well
as a creative department made up of the world's most talented people.

Perceived crowdsourcing flaws will be addressed through world-class creative
direction delivered through the use of the reputation-ranked Victors & Spoils
crowd. Winsor will serve as Victors & Spoils' Chief Executive Officer, Batten
assumes the role of Chief Operating Officer and Fry comes on as Chief Creative
Officer, effective immediately.

Victors & Spoils represents a fresh agency model that offers brands an
alternative to ad agencies and current crowdsourcing platforms by offering the
strategic direction, engagement and relationship management that brands rely
upon their agencies to provide, as well as delivering the engagement, return
on investment and results that marketers seek from crowdsourced solutions.

Winsor and Fry both come to the agency from Crispin, Porter + Bogusky (CP+B),
where they pioneered innovative marketing programs for clients and pushed the
boundaries on how "advertising" is defined. Winsor, after selling his company
(Radar Communications) to CP+B, was made VP/Executive Director of Strategy and
Innovation and led the effort to reinvent planning. He also launched CP+B's
lauded product-innovation department and is the author of three acclaimed
innovation and branding books, the last, "Baked In," co-authored with CP+B's
Alex Bogusky.

Fry spent the last seven years entrenched in the creative department of CP+B
as an integral part of the agency's meteoric rise. He helped lead new business
wins as well as award-winning campaigns and never-been-done ideas as
VP/Creative Director on such brands as Domino's, Miller, Nike, Burger King and
Best Buy.

Batten has more than a decade of experience in the technology sector,
including four years as a corporate attorney specializing in commercial and
technology law.  She was a founder of Massive, the company bought by Microsoft
in 2006 that launched the first-ever network for video game advertising in the

About Victors & Spoils
Victors & Spoils is the first advertising agency built on crowdsourcing
principles, with both curation and direction. Co-Founders John Winsor, Claudia
Batten and Evan Fry launched Victors & Spoils as a strategic alternative to
the current advertising landscape and as a marketing partner in crowdsourcing
that offers the strategic direction, engagement and relationship management
that brands rely on their agencies to provide. Victors & Spoils is located in
Boulder, Colorado. For more information, visit:

SOURCE  Victors & Spoils

Alexandra Delanghe, Powell Communications, +1-212-475-6304,
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