Victors & Spoils Launches First Advertising Agency Built on Crowdsourcing Principles
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Victors & Spoils Launches First Advertising Agency Built on Crowdsourcing Principles Acclaimed Industry Leaders Claudia Batten, John Winsor and Evan Fry to Helm New-Model Ad Agency BOULDER, Colo., Oct. 29 /PRNewswire/ -- John Winsor, Claudia Batten and Evan Fry today announced the launch of a new advertising agency, Victors & Spoils, the world's first creative ad agency built on crowdsourcing principles. Crowdsourcing is the act of digitally delegating a task to a crowd of people or community that passionately participates in developing a solution. The new agency will provide businesses with creative solutions to their marketing, advertising and product-design problems, by engaging their customers, as well as a creative department made up of the world's most talented people. Perceived crowdsourcing flaws will be addressed through world-class creative direction delivered through the use of the reputation-ranked Victors & Spoils crowd. Winsor will serve as Victors & Spoils' Chief Executive Officer, Batten assumes the role of Chief Operating Officer and Fry comes on as Chief Creative Officer, effective immediately. Victors & Spoils represents a fresh agency model that offers brands an alternative to ad agencies and current crowdsourcing platforms by offering the strategic direction, engagement and relationship management that brands rely upon their agencies to provide, as well as delivering the engagement, return on investment and results that marketers seek from crowdsourced solutions. Winsor and Fry both come to the agency from Crispin, Porter + Bogusky (CP+B), where they pioneered innovative marketing programs for clients and pushed the boundaries on how "advertising" is defined. Winsor, after selling his company (Radar Communications) to CP+B, was made VP/Executive Director of Strategy and Innovation and led the effort to reinvent planning. He also launched CP+B's lauded product-innovation department and is the author of three acclaimed innovation and branding books, the last, "Baked In," co-authored with CP+B's Alex Bogusky. Fry spent the last seven years entrenched in the creative department of CP+B as an integral part of the agency's meteoric rise. He helped lead new business wins as well as award-winning campaigns and never-been-done ideas as VP/Creative Director on such brands as Domino's, Miller, Nike, Burger King and Best Buy. Batten has more than a decade of experience in the technology sector, including four years as a corporate attorney specializing in commercial and technology law. She was a founder of Massive, the company bought by Microsoft in 2006 that launched the first-ever network for video game advertising in the world. About Victors & Spoils Victors & Spoils is the first advertising agency built on crowdsourcing principles, with both curation and direction. Co-Founders John Winsor, Claudia Batten and Evan Fry launched Victors & Spoils as a strategic alternative to the current advertising landscape and as a marketing partner in crowdsourcing that offers the strategic direction, engagement and relationship management that brands rely on their agencies to provide. Victors & Spoils is located in Boulder, Colorado. For more information, visit: www.victorsandspoils.com. SOURCE Victors & Spoils Alexandra Delanghe, Powell Communications, +1-212-475-6304, email@example.com