New National Crime Prevention Council Initiative Unveiled in Simon Property Group Malls Across America

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Thu Oct 29, 2009 9:15am EDT

New National Crime Prevention Council Initiative Unveiled in Simon Property
Group Malls Across America



ARLINGTON, Va., Oct. 29 /PRNewswire-FirstCall/ -- Simon Property Group, Inc.,
the country's largest owner, developer and manager of high quality retail real
estate, (NYSE: SPG) and the National Crime Prevention Council (NCPC), home of
McGruff the Crime Dog®, announced today they have teamed up during Crime
Prevention Month to unveil NCPC's new initiative called Circle of Respect in
approximately 185 malls across the country.  

The goal of the Circle of Respect initiative is to begin a national
conversation on civility in the United States today. During the initial phase
of the campaign, NCPC intends to shift public perception from a view that
condones bullying and harassment as a rite of passage to one that considers
bullying and harassment to be unacceptable behavior. Eventually the campaign
will expand in scope to include vandalism, theft, dating violence, alcohol and
other drug abuse, and other behavior in which issues of respect are paramount
among young people and adults.

Noted authors such as Rosalind Wiseman (Queenbees and Wannabes), Rachel
Simmons (Odd Girl Out), Dr. William Pollack (Real Boys' Voices), and many more
will play a role in elevating this campaign to a national discussion.  

As part of NCPC's ongoing partnership with Simon Property Group, Simon malls
will post door clings at its entrances, tent cards at food court tables, and
hand out information at Guest Services encouraging consumers to log on and
take the Circle of Respect pledge at www.circleofrespect.org. 

"The malls represent an important part of our community where people go to
shop, dine, and be entertained in a safe, secure environment," said Ann M.
Harkins, President and CEO, National Crime Prevention Council.   "We are
thrilled to combine with Simon Property Group to bring the important message
of respect for each other and our community to malls across the country." 

Simon Property Group began its promotion for the Circle of Respect initiative
this summer by sharing Circle of Respect wristbands to thousands of teens
during Simon dTOUR Live®.  Simon dTOUR Live® is the cornerstone of Simon's
teen platform, which integrates tailored brand sponsorships with exciting and
interactive entertainment, events, and concerts. 

"We're very excited about this opportunity to work with the National Crime
Prevention Council," said Russ Tuttle, Simon's vice president of corporate
security and emergency management. "They have been doing groundbreaking work
for many years and our collaboration on Circle of Respect highlights how
important we view safety at our properties. The Circle of Respect will be
incorporated into all of Simon's core security program materials, including
year-round mall safety tip signage across the country."

For more information about The Circle of Respect, or to schedule an interview,
please contact Michelle Boykins at 202-261-4184 or Amy Vimislicky at
202-261-4156.  For information on the National Crime Prevention Council,
please visit www.ncpc.org.

About the National Crime Prevention Council

The National Crime Prevention Council (NCPC) is a private, nonprofit
organization whose primary mission is to be the nation's leader in helping
people keep themselves, their families, and their communities safe from crime.
NCPC manages public service advertising under the National Citizens' Crime
Prevention Campaign--symbolized by McGruff the Crime Dog® and his "Take A Bite
Out Of Crime®" slogan--and acts as secretariat for the Crime Prevention
Coalition of America, more than 400 national, federal, state, and local
organizations representing thousands of constituents who are committed to
preventing crime. NCPC is funded through a variety of government agencies,
corporate and private foundations, and donations from private individuals. For
more information on crime prevention issues, visit www.ncpc.org. 

About Simon Property Group

Simon Property Group, Inc. is an S&P 500 company and the largest public U.S.
real estate company.  Simon is a fully integrated real estate company which
operates from five retail real estate platforms: regional malls, Premium
Outlet Centers®, The Mills®, community/lifestyle centers and international
properties.  It currently owns or has an interest in 387 properties comprising
262 million square feet of gross leasable area in North America, Europe and
Asia.  The Company is headquartered in Indianapolis, Indiana and employs more
than 5,000 people worldwide.  Simon Property Group, Inc. is publicly traded on
the NYSE under the symbol SPG.  For further information, visit the Company's
website at www.simon.com.


SOURCE  Simon Property Group, Inc.

Michelle Boykins, NCPC, +1-202-261-4184, mboykins@ncpc.org; Les Morris, Simon
Property Group, +1-317-263-7711, lmorris@simon.com
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