A Perfect Match: Roger Federer to Become Global Ambassador for his Favorite Chocolate LINDT

A Perfect Match: Roger Federer to Become Global Ambassador for his Favorite
Chocolate LINDT

KILCHBERG, Switzerland, October 29 /PRNewswire/ -- Premium chocolate
manufacturer Lindt & Sprungli is partnering with Swiss tennis champion Roger
Federer in a long term deal to serve as the global brand ambassador for his
favorite LINDT chocolate.
Lindt & Sprungli is delighted with this opportunity to associate with the
most successful tennis player of all time. The contract details of the
agreement will not be made public.
For the first time in the company's history dating back for more than 160
years, the Lindt & Sprungli Group is linking its own name to that of a
celebrity. The global fame of top sportsman Federer makes this partnership a
highly promising opportunity for Lindt & Sprungli to further enhance the
global popularity of its premium chocolates and become still more firmly
established in key global markets. With his likeable and down to earth image,
Federer is the ideal brand ambassador for Lindt & Sprungli. He uniquely
embodies Lindt & Sprungli's fundamental values of "Swissness," "Premiumness,"
"Quality" and "Passion." The association of these important attributes with
the names of LINDT and Federer symbolizes the perfect "match" between the
number 1 in premium chocolate and the number 1 in the world of tennis.
Ernst Tanner, CEO and Chairman of the Board of Lindt & Sprungli,
comments: "We are naturally delighted to be able to name Roger Federer, an
exceptional and well-known Swiss icon, as our brand ambassador. Together with
Roger Federer, we will become the foremost ambassadors for Swiss quality."
And Roger Federer confirms this: "I am Swiss by birth, and since my
childhood, I have always been a great fan of LINDT chocolate. I am very
excited to partner with the global leader in premium chocolate and I enjoy
their products and am very impressed with their plans for future growth."
Alongside the proven and successful communication concept based on the
universally popular Maitres Chocolatiers, the cooperation with Roger Federer
will be used as an additional communication instrument in Lindt's global
marketing efforts.
Please click on the link below for pictures of the press conference:
http://www.photopress.ch/image/lindt+spruengli/aktuell/pressekonferenz+29.10.2009
(Due to the length of this URL, it may be necessary to copy and paste
this hyperlink into your Internet browser's URL address field. Remove the
space if one exists.)
Chocoladefabriken
LINDT & SPRUNGLI AG
About Roger Federer
Roger Federer was born in Basel, Switzerland in 1981. His professional
tennis career began in 1998. He has won a record 15 grand slam titles, 61
tournaments and an Olympic Gold medal (doubles, Beijing, 2008). His success
and distinctive personal style make him one of the most popular tennis
players of modern times. He is currently number 1 on the ATP world-ranking
list. He serves as the President of the ATP Player Council. In 2007, he was
named by Time Magazine's as one of the "100 Most Influential People in
World". Inspired by his mother who is from South Africa, he created the Roger
Federer Foundation in 2003 with its main mission to assist projects for
deprived children in the continent of Africa.
About Lindt & Sprungli
Founded more than 160 years ago in Zurich, Chocoladefabriken Lindt &
Sprungli AG is a global leader in the premium chocolate business. LINDT is
therefore one of the oldest Swiss traditional brands. In 1879, Rodolphe Lindt
invented the "conche," a revolutionary technique by which he made LINDT
Surfin, the world's first smooth melting chocolate. Founded on that
pioneering spirit, Lindt & Sprungli has continued to develop its know-how and
the professional expertise of its Maitres Chocolatiers.
LINDT quality chocolate is sold all over the world through 17
subsidiaries and a comprehensive network of independent distributors. The
main markets are Switzerland, Germany, France, Italy, Great Britain, Spain
and other European countries, together with the USA, Canada and Australia.
Lindt & Sprungli also operates representational offices in Dubai and Hong
Kong. In the course of its geographical expansion, the group of companies
took over two traditional brands in 1997 and 1998: Caffarel, a prestigious
Italian chocolate manufacturer and Ghirardelli, the oldest premium chocolate
maker in the United States.
Chocoladefabriken Lindt & Sprungli AG was listed on the main Swiss
exchange for the first time in 1986 and established in the legal form of a
holding company in 1994. The Lindt & Sprungli group counts more than 7,000
employees and achieves sales of around 2.5 billion Swiss francs.
Contact:

Lindt & Sprungli (International) AG:
Corporate Communications
Tel.: +41-44-7162-456 or -457
Mediarelations-IN@lindt.com
http://www.lindt.com

Contact:

Roger Federer:
Tony Godsick, Senior Vice President, IMG
Tel: +1-216-522-1200, tony.godsick@imgworld.com
Geraldine Dondit, Geraldine@rogerfederer.com

SOURCE Lindt & Sprüngli

Contact: Lindt & Sprungli (International) AG: Corporate Communications, Tel.:
+41-44-7162-456 or -457, Mediarelations-IN@lindt.com . Contact: Roger Federer:
Tony Godsick, Senior Vice President, IMG, Tel: +1-216-522-1200,
tony.godsick@imgworld.com, Geraldine Dondit, Geraldine@rogerfederer.com.