Private Media Group Achieves 100% Coverage in France, Europe's Largest VOD Market, Through Agreement With Numericable

Private Media Group Achieves 100% Coverage in France, Europe's Largest VOD
Market, Through Agreement With Numericable

BARCELONA, Spain, Oct. 29 /PRNewswire-FirstCall/ -- Private Media Group, Inc.
(Nasdaq: PRVT) a worldwide leader in premium quality adult entertainment
content, today announced an agreement to offer its vast library of content on
the video on demand (VOD) services of Numericable, France's leading cable TV
operator, which holds 99.6% of the French cable TV market. Following the
agreement with Numericable, Private content is now available to near 100% of
the total French VOD market.

France is today the principal VOD market in Europe and probably the fastest
growing. In 2008 Private's VOD sales in France rose by 129% compared to 2007.
The latest study released by the CNC(i) shows that total revenues for French
VOD rose by 84% in 2008 to Euro 53 million, compared to 2007. Further figures
indicate that the adult share of total VOD sales grew from 30% to 37% for
2008.

As the largest cable TV operator in France, Numericable offers quadruple play
services (Internet, fixed telephony, wireless telephony, TV) to approximately
8.3 million homes, representing 30% of all French households. Private was
chosen as one of two adult content suppliers for Video Club Prive, the premium
adult category on Numericable's video on demand (VOD) service.

Tim Clausen, VP of Sales and Marketing at Private Media Group commented, "The
explosive growth in VOD, especially in the adult category, offers a
significant opportunity for Private and platform operators alike. We are very
excited to be featured on Numericable, which reaches a almost a third of
French households and is a world leader in the deployment of digital and fiber
optic technology to supply their customers with HD TV, VOD and high speed
100Mb Internet. With extensive exposure and premium positioning, tied to
marketing support, we expect to see further substantial revenue increments and
impact on net income from this rapidly growing audience."

Raphael Porte, Marketing and Product Strategy Director at Numericable said:
"We are delighted to have Private as one of the two exclusive suppliers on our
Club Prive service. To satisfy high growth demand for the adult category we
need a constant supply of quality titles from a brand that the customer knows
and will purchase. Private's global brand equity and unequalled product
library guarantee a successful take up of our premium adult offer. We look
forward to working together."

Notes to the Editor:

Footnote
(i) Centre National de la Cinematographie, Dossier #309 : Le Marche de
la Video - March 2009, data by GfK NPA Conseil

About Numericable
Numericable is the only major cable operator in France. It operates the
leading alternative very high speed network, covering close to 10 million
households and providing high definition television, video on demand, very
high speed Internet and telephony services. Numericable has 3.5 million
television subscribers, 1 million Internet subscribers and 753,000 fixed line
telephone subscribers. To its cable TV subscribers, the company offers more
than 220 TV channels. The company is the first operator to have massively
deployed its own fiber network in France. This unique fiber network already
passes over 3.2 million households and will be extended to 8 million
households in the coming years. Numericable is part of the
Numericable-Completel Group. In addition to the services offered by
Numericable, Completel offers differentiated services to corporate customers
using the largest alternative metropolitan fiber access network and the third
largest DSL network in France. The group had 1.3 billion euro in net sales in
2008 and it has 2,000 employees.

About Private Media Group
Founded in 1965, NASDAQ listed Private Media Group (PRVT) is a brand-driven
world leader in adult entertainment, operating a global content distribution
network with a wide range of platforms including mobile telephone handsets via
85 network operators in 36 countries, digital TV via 35 platforms in 18
countries, broadband Internet, television broadcasting, DVDs and magazines.
Private Media Group owns the worldwide rights to its extensive archive of
high-quality content, and also licenses its Private and "Silver Girls"
trademarks internationally for a select range of luxury consumer products.
Private is the world's preferred content provider of adult entertainment to
consumers anywhere, at any time and across all distribution platforms and
devices.

Corporate site: prvt.com, consumer site: private. com

Disclaimer
This release contains, in addition to historical information, forward-looking
statements within the meaning of Section 27A of the Securities Act of 1933, as
amended, and Section 21E of the Securities Exchange Act of 1934, as amended,
which reflect the Company's current judgments of those issues. Forward-looking
statements in this press release include expectations about the timing of the
merger and the satisfaction of closing conditions to the transaction,
including the receipt of regulatory approvals. Actual results may differ
materially from those contained in the forward-looking statements in this
press release. Private undertakes no obligation to, and does not intend to,
update these forward-looking statements to reflect events or circumstances
occurring after this press release. You are cautioned not to place undue
reliance on these forward-looking statements, which speak only as of the date
of this press release. In addition, because those statements are
forward-looking and apply to future events, they are subject to such risks and
uncertainties, which could lead to results materially different than
anticipated by the Company.

For further information please contact:
Simon Jordan
Marketing Department
Private Media Group
Tel +34 93-620 80 90
simon.jordan@private.com

SOURCE Private Media Group

Simon Jordan, Marketing Department of Private Media Group, +34 93-620 80 90,
simon.jordan@private.com