Jockey Celebrates National Adoption Month and 5-Year Anniversary of Jockey Being Family(R) by Increasing Support of Post-Adoption Services

Jockey Celebrates National Adoption Month and 5-Year Anniversary of Jockey
Being Family(R) by Increasing Support of Post-Adoption Services
Jockey to Donate 1% of Catalog and Online Sales in November, in Addition to
Annual Sales Donation from its Jockey Being Family(R) Bear

KENOSHA, Wis., Oct. 29 /PRNewswire/ -- Jockey International, Inc., is
celebrating National Adoption Month (November) and the five-year anniversary
of Jockey Being Family®, the brand's corporate citizenship initiative aimed at
strengthening post-adoptive families, by increasing its financial support of
post-adoption services.

This November, Jockey is donating one percent of all Jockey catalog and
Jockey.com online sales, as well as 100 percent of sales from its Jockey Being
Family Bear to the Debra Steigerwaldt Waller Foundation for Adoption, which
funds post-adoption services for children and families. Consumers can help
make a difference in the life of a family during National Adoption Month by
making a purchase through the Jockey catalog or on Jockey.com.

"Adoption is a lifelong journey, but without post-adoption services many
adoptive families are at risk to fail," said Debra Waller, Chairman and CEO of
Jockey International, Inc. "Through Jockey Being Family, we strive to raise
awareness of the need for post-adoption services to help ensure that families
get a strong head start and become 'forever' families."

Since 2005, Jockey Being Family has supported post-adoption services through
Jockey employee volunteerism and financial support to signature nonprofit
partners, such as the North American Council on Adoptable Children, the
Adoption Resources of Wisconsin, the Center for Adoption Support and
Education, the Adoption Council of Canada and the Dave Thomas Foundation for
Adoption.

Jockey recently partnered with the Dave Thomas Foundation to offer parents a
new free resource booklet, called A Step-by-Step Guide to Post-Adoption.
Jockey underwrote the costs of the guide, which defines the types of resources
available for parents after an adoption is finalized.

Additionally, throughout the year Jockey Being Family sponsors fundraising
initiatives, and donates $3 from each purchase of its Jockey Being Family Bear
to support post-adoption services. Some of the program's initiatives include:

-- Home to Stay Backpack Program - Jockey employee volunteers compile
personalized backpacks for children who were adopted, full of fun,
age-specific items to call their own.

-- Comfort Crafters - Jockey employees and other volunteers create
hand-made quilts and blankets for each child's backpack.

Visit Jockey Being Family to learn more about Jockey's commitment or visit
Jockey.com to shop and make a difference during National Adoption Month.

About Jockey Being Family
Jockey Being Family is Jockey International, Inc.'s corporate citizenship
initiative that strengthens adoptive families for successful futures by
providing access to quality post-adoption services. Our cause naturally
reflects our company's values as a family-owned company, as well as our
brand's dedication to outfitting individuals with the comfort and support they
need to live their best lives. Since 2005, Jockey has donated more than $1.2
million dollars in financial and in-kind support to charities supporting post
adoption services throughout the U.S.

About Jockey International, Inc.
Jockey International, Inc., is a privately held company, founded in 1876 by
Samuel T. Cooper. Today, Jockey is a leading manufacturer and marketer of
apparel products sold in major department and specialty stores in more than
120 countries around the world. With headquarters in Kenosha, Wisconsin, the
132-year old company is committed to quality, comfort, fashion, innovation and
value. As Jockey grows in size and sophistication, the simple commitment to
serve its consumers' needs continues to be the company's hallmark. Consumers
can visit Jockey on its Web site at www.Jockey.com.

SOURCE Jockey International, Inc.

Maureen O'Connell, +1-617-939-8330, moconnell@coneinc.com, or Anjala Gulati,
+1-617-939-8421, agulati@coneinc.com, both for Jockey International, Inc.